The Trouble with Twitter

© CanStockPhoto/ShutterM

Someone I follow on YouTube recently posted a video about why he finally left Twitter. He made some interesting points. Twitter has an unusual dynamic. While most Twitter users are well educated people, he noticed they all seem to behave like middle school kids.

I use Twitter to promote my books and photography. However, I don’t engage as much on Twitter as I do on other social media platforms. I’ve always found their platform odd. Twitter used to call their tweets, “mini blogs.”  When I first signed up posts were  limited to 140 characters, which I thought was pretty limiting. I’m a writer. I want to express myself. They’re since doubled it to 280 characters, but it’s still pretty limiting. Therefore, I mostly use Twitter to post links to my blogs and websites.

I use third party websites to post my Tweets. One is Hootsuite, the other is Buffer. Both offer free accounts with some nice features, such as shorted URLs for your links. Hootsuite has a nice dashboard where you can see how well your tweet performed. Buffer gives you preselected time slots to schedule your tweets. It too is a nice feature which can save you valuable time. However, both limit how often you can tweet per day. If you want to tweet more then the limit, you’ll have to upgrade to a paying account.

The YouTube vlogger also talked about Twitter “tribes.” Like other social media platforms, Twitter algorithms suggest people for you to follow. It also recommends you to people with a similar interests. Interestingly enough, my tribe is other writers and photographers, so I’m adding new hashtags, such as, “#romancereaders” and “#photographylovers,” to my tweets. Hopefully, this will attract more prospective readers and art buyers.

From time to time I’ll log on to Twitter itself, but certainly not every day. If a major news event is happening, particularly in my local area, Twitter is the best platform for real time updates. My tribe mostly tweets about their writing. So if someone asking a question about their writing, and I think I can help, I’ll send them a reply. I honestly enjoy helping other writers whenever I can.

Even though my tribe is a friendly one, I’m still very cautious about what I say on Twitter. If there is anything which could possibly be perceived as, “controversial,” then rest assured, someone will get pissed off and start screaming and name calling. Hate to say it, but the vlogger was right. A grown man or woman will indeed behave like a middle school kid. This is why Twitter is, unfortunately, a hostile platform. I find it very sad. It has the potential to be a whole lot more.

Gayle Martin

 

 

 

What it Means to Support the Arts

© Can Stock Photo/ ginosphotos

There are times when I may ruffle a few feathers, but so be it. Some things simply have to be said.

Those who regularly read this blog know I write novels, mostly as Marina Martindale. I’m also an art photographer, and I use social media to promote my books and my photography.

I was on Facebook the other day and came across a post about supporting the arts. It had plenty of likes, but there was a problem. The people creating the posts, and hitting the like button, may have thought they were supporting the arts, but they actually weren’t. Why? Because they weren’t telling their friends to BUY the art!

Hitting the like button doesn’t mean a damn thing

Whenever I post about my books and photography, I always include a link to a website where you can purchase the book or photograph. The posts will always get plenty of likes as well as comments such as, “Nice photo” or “I like really your book cover.” On rare occasions someone may say, “I’ve read her books and she’s great.” That’s the kind of a comment I live for! Sadly, those comments are too few and far between.

Unfortunately, hitting the like button doesn’t help me pay my bills. So if you really want to support my art, (or another artist’s work), please buy a photo or a book.

No, it isn’t a hobby

I’ve never understood why so many people think of the arts as just a hobby. Colleges and universities offer advanced degrees in the arts. Film and television production is a multi-million dollar industry. Does any of this sound like a hobby to you?

Artists, writers and musicians work damn hard, and they spend many years learning their craft. If you ever took music lessons when you were a kid you probably remember just how hard it was, and most of you gave up long before you mastered the instrument. Now think of what it took for a professional musician to reach that skill level. Does that sound like just a hobby to you? Do you really think hitting a like button on social media is all you have to do to “support” this artist? Seriously?

If you really want to support the arts then put your money where your mouth is

If you really want to support a musician then go to their gig and order a meal while you’re there. The venues who hire musicians do so to attract more paying customers. I realize some venues may be pricey, however the appetizers are usually less expensive. Trust me, I’ve eaten a lot of chicken quesadillas at friends’ gigs.

If you really want to support an artist then buy their art. Most authors have their books available for the Amazon Kindle, and you can download a copy for a few dollars. You can also get a Kindle app for free for your phone or tablet. Books make great gifts too, so if their writing genre isn’t your thing, you can still buy a copy for someone else.

You can also share their posts with a click of a mouse. Word of mouth and organic reach really are a thing, and it really does help get the artist’s name out there. Best of all, it only takes a few seconds of your time, and it doesn’t cost a thing.

Same goes for visual artists. How hard it is to share a post or click on a website link? You just hit the like button, so you obviously like their art. Visiting their websites helps improve their Google rankings, and many artists have their work reasonably priced.

Can’t afford to buy a framed print? Then you can probably buy the same photo on a coffee mug. You certainly can on my website. It only costs a few dollars, and it really does help support the artist. It will also be very much appreciated. Having someone tell me how much they enjoyed reading my book, or how much they like having a piece of my art in their home, means more to me than you could possibly imagine.

Gayle Martin

To learn more about my books please visit my website at martinamartindale.com.

To see my photography please visit my website at gaylemartinphotography.com.

The Best Search Engines for Novel Writers

Writing fiction isn’t about making things up as we go along. Good fiction writers know their craft. They can easily spend as much time researching their subject matter as they do writing about it. And that can be problematic.

Novel writers may have to research the strangest things. For example, some of my Marina Martindale novels revolve around crime. When it comes to creating a good conflict, few subjects work better. Crime plotlines aren’t limited to mysteries. They work well in other genres too. I write contemporary romance, so having a character become a crime victim, or be accused of a crime he or she didn’t commit, works well for me.

Let’s use my contemporary romance novel, The Deception, as an example. I wanted my story to be believable. This is where research comes in. However, doing a Google search on how many years my antagonist could get for attempted capital murder could potentially raise some red flags. Google records your IP address and your searches. Google also tracks you around the web. And while police officers would probably enjoy a good read as much as anyone else, we don’t anyone getting the wrong idea. After all, that unexpected knock at the door could really ruin your day. This is why we need to do our searches anonymously.

StartPage and DuckDuckGo

There are two search engines which you can use for anonymous web searches. Startpage, and DuckDuckGo. Each has its advantages and disadvantages.

Startpage works with Google, but doesn’t record your IP address. You also have the option of visiting websites anonymously. Sometimes it works and other times it doesn’t as not all websites allow anonymous viewing. Nonetheless, it’s a nice option to have. 

Unfortunately, Startpage also has a distinct disadvantage. It only works with Google, and Google has become way too creepy. They’ve been very outspoken in their commitment to weed out websites with points of view they disagree with, which troubles me in many ways. However, I’m going to limit my comments and simply state that as writers, we can, and should, be able to see ALL points of view on a given subject. We’re writers. We can think for ourselves.

Thankfully, there is another anonymous search engine out there. DuckDuckGo. Unlike Startpage, it’s not married to Google. However, it too has also a disadvantage. It doesn’t allow you the option of visiting a website anonymously.

So there you have it. Neither search engine stores your information, nor do they track you. If you’re a writer, I highly recommend using either, or both. 

Gayle Martin

So Who Markets Your Book?


© Can Stock Photo/ araraadt

From time to time I get into interesting discussions with other authors lamenting about how their book isn’t selling they way they expected. The first thing I ask is what have they done to market their book. Most of the time they haven’t done anything. Many authors, especially newbies, honestly think all they have to do is list their book on Amazon, and people will buy it. Or they think someone else, such as a third party publisher, or distributor, will market their book. 


“Build it and they will come,” may have worked in Field of Dreams. Unfortunately, it doesn’t apply to selling books. Nor is your publisher responsible for marketing your book. They distribute your book to booksellers, but they’re not in the marketing business. You, the author, are the one responsible for marketing your book, and not taking the initiative means your book won’t sell. Fortunately, there are many things that you can, and should, be doing to help promote your book. 

How authors can promote their books
  • Have a website or blog, or both, about your book.
  • Promote your book on social media.
  • List your book on other websites.
  • Have book signings.
  • Send out a newsletter.
  • Have contests and giveaways.
  • Create a book trailer.
  • Advertise your book

If you can only do one item on this list, make it a having website. If you’re on a tight budget, you can create blog on Blogger for free. Blogger has an array of nice-looking templates and it’s very easy to use. Godaddy, Wix and WordPress, offer templates so you can build your own website. If you have the means, you can hire a webmaster and have them create a state of the art website will all the bells and whistles. Whichever way you go, it’s up to you to promote your blog or website. This is where social media comes in.

Of you’re an author, social media is an absolute must. It costs nothing to open account on most social media platforms, such as Facebook, Instagram and Twitter. Keep in mind, however, that it takes time to build a following on social media, so don’t expect instant results. I’ve also found contests and giveaways to be a nice marketing tool. You can do giveaways through social media, or with newsletters.

If your budget allows it you can hire a publicist, but be sure he or she has experience in book promotion. Book promotion is quite different from other kinds of public relations. Also be sure to talk to him or her about the cost. Some firms may charge as much as $3000 a month for their services. Others may charge much less, and may do just as good of a job as the higher-priced publicists.

No one ever said marketing a book would be easy. This is especially true in a time when anyone with a computer and access to the Internet can upload a Word file to Amazon and call themselves an author. However, unless your name is Stephen King, James Patterson or J.K. Rowling, don’t expect people bust down the doors to buy your book just because it’s listed on Amazon. You really have to get there and do some work.

Gayle Martin

Blogs vs Social Media

© Can Stock Photo / gunnar3000

As authors we’ve all been told, many times, to promote our books on social media. Good advice. Social media is an essential marketing tool. However, just like anything else, it can be overrated, if not overused.

Some authors post nothing but, “Buy my book! Buy my book! Buy my book!” To which I say, “Enough already!” We all want people to buy our books. However, social media was never intended to be a vehicle for free advertising. You’re also missing out on another valuable marketing tool. The blog.

Why I think the blog is still king
  • You Can Engage One on One with Your Readers. Like social media, a blog allows you to connect with your readers on a more personal level. You can share ideas, have contests and promotions, and build your following. In fact, a blog is a form of social media, as you can allow comments. Blogger, WordPress and other blog platforms also allow multiple pages. This means you can also use a blogging platform to build your website. That’s a whole lot more than I can do with my Facebook business page.
  • No Trolls Allowed. Unlike other social media, you can eliminate trolls completely with a blog. Simply set up your comments so they cannot be posted without your prior approval, and bye-bye trolls. You’ve created a place where people can feel safe engaging with you, and with each other.
  • Not Everyone Uses Social Media. Thanks to censorship and privacy concerns, many people have closed their social media accounts. Others never signed up in the first place. However, anyone with an Internet connection can read your blog. This makes you more accessible to your readers, especially if you include your blog address in your books. 
A word of caution regarding social media

Unfortunately, social media platforms can also be extremely distracting, and they can easily take up too much of your valuable time. Try not to spend more than ten to fifteen minutes per day on any one platform, and don’t feel that you have to post something on social media everyday. Better yet, use Hootsuite, Buffer, or other social sharing services.

Social sharing services allow you to post on multiple social media accounts at once. This saves time and prevents distractions. They also change your blog post URLs, which can be helpful for resharing posts later on.

So there you have it. Social media, when used properly, can certainly help you promote your books. However, in my humble opinion, there simply is no substitute for a blog.

Gayle Martin