The Trouble with Twitter

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I wrote my first book when social media was still in its infancy. MySpace was the big kid on the block, and all the book marketing experts were telling authors to embrace social media to promote their books. Among the recommended social media networks was one called Twitter.

Twitter Then

Twitter was a very difference place back then. It was for posting, “mini blogs.” It’s purpose was, “to let your friends know what you’re doing.” A typical tweet was something like, “Taking the kids to the park. TTYL.” Back then tweets were limited to 140 characters, so to me, Twitter was more of a bulletin board. Let’s face it. It’s kind of hard to engage with people with only 140 characters.

One of my author friends showed me how to use Twitter to drive traffic to my blogs. She introduced me to Hootsuite. Hootsuite could shorten my blog link, making it easier to to stay within the 140 character limit. I could also schedule my tweets to post on a day and time of my choosing. It worked. In less than 30 minutes, I could set up tweets to post throughout the day, and it really increased my blog traffic.

Twitter Now

Things change over time, and Twitter was no exception. I write contemporary romance novels, (under the pen name Marina Martindale.) I keep politics out of my books and out of my blogs. In fact, I write my books for people who want to take a break from politics. Twitter, however, was becoming more political and increasingly hostile. I still used it to drive traffic to my blogs, and while my number of Twitter followers increased, my blog stats showed significantly less traffic coming from Twitter. So as Twitter becomes more controversial, I keep wondering how much longer will it be of benefit to me?

For now I’m staying with it. However, the jury is still out. Most of my blog traffic now comes from Facebook, but about the time I’m ready to give up on Twitter someone retweets one of my tweets, so who knows? I suppose time will tell.

Gayle Martin

 

Are You Posting Your Politics?

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Nowadays many people express their political views all over social media, regardless of whether or not an election is coming up. I understand freedom of speech, and you certainly have the right to express yourself. However, there may also be unintended consequences.

Why political posts on social media is a bad idea for novel writers

Social media is an invaluable marketing tool for authors. It’s the best platform we have for driving traffic to our websites and blogs and building our brands. It takes a lot of time and effort to build a following. It can take months, or even years. So why, after doing all that hard work, would you want to risk alienating your fans and followers?

If you’re a nonfiction political writer then it’s a given that you should write about politics. It’s what your readers expect. However, many of us aren’t political writers. If you write novels, short stories or other creative fiction, and your sole purpose is to entertain you reader, then you may want to think twice about posting your politics on social media.

The risk you take

I make no claims of being mathematician or a statistician. However, I think it’s a safe bet to say that roughly half of your fans and followers don’t share your political views. It doesn’t matter if you’re conservative, liberal or libertarian. They don’t share your views. Nor will you get them to change their minds.

If you’re all over social media bashing conservatives or liberals, or their candidate, then you risk alienating roughly half of your fan base. These fans may unfriend or unfollow you on social media. They may unsubscribe to your blogs and newsletters. Most importantly, they may stop buying your books. And if you’re made them angry enough they may leave scathing reviews. So, before writing that political post, ask yourself this question. “Do I really want to lose half my fans?”

I’m sure some of you are so passionate about your beliefs that you don’t want people who disagree with you buying your book in the first place. If so, that’s certainly your prerogative. However, I think most of us really don’t want to lose any of our fan base. I know I don’t.

Yes, they will unfriend you

I’ve unfriended many people on Facebook because of their political posts. This includes unfriending fellow authorss. Some of their posts were so hateful it was shocking. Others were people I’ve known for years. Unfriending them made me feel truly sad. However, I’m tired of all the hate. I’m tired of all the negativity, Most of all, I’m tired of all the mean spiritedness and the divisiveness. It’s also put me in a place where I’m seriously reevaluating some of my friendships.

I guess I must be old school. I’ve always subscribed to the notion that who I vote for is for me to know, and the rest of you to wonder about.

Gayle Martin

One of the Pitfalls of Social Media

 
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As authors we’ve all been told that social media is an essential marketing tool, and it truly is. I’ve made fans and sold books on social media. However, social media can also be a double-edged sword. Therefore, it must be treated with respect. Let me give you an example of something that happened to me a few years ago.

After posting a comment on a friend’s Facebook post, I started engaging with another of her friends on the same thread. We were talking about jazz music, something we both enjoyed. During our online conversation she mentioned that she was a book editor. At the time I was publishing books for other authors, so I told her I was a publisher. I then asked her to please send me a friendship request so I could include her on my referral list. She was more than happy to oblige. 

As it turned out, she posted frequently Facebook. However, I found her content troubling. She ranted about her hatred of children, her dislike of men, and her belief that interpersonal relationships were a complete waste of time. She also posted about her hatred of churches and of people of faith. Anyone who disagreed was told to “go f— themselves.” No matter how respectful they were, they got the same hateful, vulgar, response.

I soon realized that I could NEVER refer this woman to any of my authors. If she was that mean spirited and disrespectful on Facebook, I could only imagine how badly she would have treated them. So, instead of sending her referrals, I blocked her.

The point I’m making is to use caution when posting on social media. Mean spirited and hateful posts really can come back and bite you. 

Gayle Martin

So Who’s Responsible for Marketing Your Book?

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From time to time I get into some rather interesting discussions with authors lamenting that their book isn’t selling they way they expected. So, I’ll ask them what they’ve done to market their book. Oftentimes they haven’t done anything. Many authors, especially newbies, honestly think all they have to do is list their book on Amazon, and people will come along and buy it.


“Build it and they will come,” may have worked in the movie Field of Dreams. However, it doesn’t apply when selling books. Nor is your publisher responsible for selling your book for you. They’ll distribute your book to booksellers, but they’re not in the marketing business. You, the author, are the one who’s responsible for marketing your book, and not taking the initiative means your book won’t sell. Fortunately, there are many things that you can, and should, be doing to help promote your book. 

How authors can promote their books

  • Have a website or blog, or both, about your book.
  • Promote your book on social media, such as Twitter and Facebook.
  • List your book on other websites such as Goodreads.
  • Have book signings.
  • Send out newsletters
  • Have contests and giveaways.
  • Have book trailers.
  • Advertise your books

If you can only do one item on this list, make it a having website. If you’re on a tight budget, you can create blog on Blogger for free. Blogger has an array of nice-looking templates and it’s very easy to use. Or, if you have the means, you can hire a webmaster and have them create a state of the art website will all the bells and whistles. Either way, it’s up to you to promote your blog or website. This is where social media comes in.

Of you’re an author, social media is an absolute must. It costs nothing to open account on most social media platforms, such as Facebook, Twitter and LinkedIn. Keep in mind, however, that it takes time to build a following on social media, so don’t expect instant results. I’ve also found contests and giveaways to be a nice marketing tool. You can do giveaways through social media, or with newsletters.

If your budget allows it you can hire a publicist, but make sure he or she has experience in book promotion. Book promotion is quite different from other kinds of public relations. Also be sure to talk to him or her about the cost. Some firms may charge as much as $3000 a month for their services. Others may charge much less, and may do just as good of a job as the higher-priced publicists.

No one ever said marketing a book would be easy, especially in a time when anyone with a computer and access to the Internet can upload a Word file to Amazon and call themselves an author. However, unless your name is Stephen King, James Patterson or J.K. Rowling, don’t expect people bust down the doors to buy your book just because it’s listed on Amazon. You really do have to get there and do some work.

Gayle Martin

Blogs vs Social Media

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As authors we’ve all been told, many times, to promote our books on social media. Good advice. Social media is an essential marketing tool. However, just like anything else, it can be overrated, if not overused.

Some authors post nothing but, “Buy my book! Buy my book! Buy my book!” To which I say, “Enough already!” We all want people to buy our books. However, social media was never intended to be a vehicle for free advertising. You’re also missing out on another valuable marketing tool. The blog.

Why I think the blog is still king
  • You Can Engage One on One with Your Readers. Like social media, a blog allows you to connect with your readers on a more personal level. You can share ideas, have contests and promotions, and build your following. In fact, a blog is a form of social media, as you can allow comments. Blogger, WordPress and other blog platforms also allow multiple pages. This means you can also use a blogging platform to build your website. That’s a whole lot more than I can do with my Facebook business page.
  • No Trolls Allowed. Unlike other social media, you can eliminate trolls completely with a blog. Simply set up your comments so they cannot be posted without your prior approval, and bye-bye trolls. You’ve created a place where people can feel safe engaging with you, and with each other.
  • Not Everyone Uses Social Media. Thanks to censorship and privacy concerns, many people have closed their social media accounts. Others never signed up in the first place. However, anyone with an Internet connection can read your blog. This makes you more accessible to your readers, especially if you include your blog address in your books. 
A word of caution regarding social media

Unfortunately, social media platforms can also be extremely distracting, and they can easily take up too much of your valuable time. Try not to spend more than ten to fifteen minutes per day on any one platform, and don’t feel that you have to post something on social media everyday. Better yet, use Hootsuite, Buffer, or other social sharing services.

Social sharing services allow you to post on multiple social media accounts at once. This saves time and prevents distractions. They also change your blog post URLs, which can be helpful for resharing posts later on.

So there you have it. Social media, when used properly, can certainly help you promote your books. However, in my humble opinion, there simply is no substitute for a blog.

Gayle Martin