One of the Pitfalls of Social Media

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As writers we’ve all been told that social media is an essential marketing tool, and it truly is. I’ve made fans and sold books on social media. However, social media can also be a double-edged sword. It must be treated with respect. Let me give you an example of something that happened to me a few years ago.

After posting a comment on a friend’s Facebook post, I started engaging with another of her friends on the same thread. We were talking about jazz music, something we both enjoyed. During our online conversation she mentioned that she was a book editor. At the time I was publishing books for other authors, so I told her I was a publisher. I then asked her to please send me a friendship request so I could include her on my referral list. She was more than happy to oblige. 

As it turned out, she posted frequently Facebook. However, I found her content troubling. She ranted about her hatred of children, her dislike of men, and her belief that interpersonal relationships were a complete waste of time. She also posted about her hatred of churches and of people of faith. Anyone who disagreed was told to “go f— themselves.” No matter how respectful they were, they got the same hateful, vulgar, response.

I soon realized that I could NEVER refer this woman to any of my authors. If she was that mean spirited and disrespectful on Facebook, I could only imagine how badly she would have treated them. So, instead of sending her referrals, I blocked her.

The point I’m making is to use caution when posting on social media. Mean spirited and hateful posts really can come back and bite you. In this instance, it cost someone business leads.

Gayle Martin

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I’m Done with Facebook

Photo and meme by Gayle Martin.

Once upon a time Facebook was a lot of fun. I could catch up with friends, reconnect with family members, share blog posts and even promote my books. However, nothing good lasts forever. Facebook has become mean and hostile, and I’m not the only one who thinks this way. Many of the friends I once engaged with on Facebook have stopped posting. Some have even closed out their accounts. 


I think the reason this is happening is obvious. Everytime you turn around, here’s another scandal involving Facebook. Oftentimes it has to do with breaching people’s privacy and sharing their personal information without their knowledge and consent. That’s a big deal for most of us. Then there’s the other problem. Censorship.

At one time Facebook was all about free speech, but not anymore. Facebook has become Big Brother. Nearly everyone has landed in “Facebook jail” for such “crimes” as sharing too many blog posts about crocheting. Or they they posted about their belief in the Bible. Fact of the matter is that Libertarians, Christians, and Americans who believe in freedom of speech, as guaranteed by our Constitution, are no longer welcome on Facebook. Facebook has not only targeted these people for censorship, they’re even shutting down their accounts. Facebook destests anyone who isn’t a leftist progressive. They even deleted a post I started about a flour sifter. Silly me. I had no idea that talking about baking is now considered hate speech on Facebook.

I used to think that I had to put up Facebook’s abuse with because I advertised my books there. However, my Facebook ads no longer have the reach they once had, due to the reasons listed above. So why should I continue placing ads that fewer and fewer people are seeing.? And why would I do business with people who hate and despise me because I don’t share their political beliefs? I’m Libertarian. I believe that freedom of speech is for everyone. Not just those who agree with you. Facebook, however, believes that saying free speech is for everyone is hate speech.


So, instead of posting on Facebook, I’ve gone back to posting on my own blogs. My blogs belong to me and me alone. They’re where the First Amendment actually means something and where I can speak my mind without Facebook telling me what I can and cannot say. As a writer, my life is all about freedom of speech.

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GM

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So Who’s Responsible for Marketing Your Book?

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From time to time I get into some rather interesting discussions with authors lamenting that their book isn’t selling they way they expected. So, I’ll ask them what they’ve done to market their book. Oftentimes they haven’t done anything. Many authors, especially newbies, honestly think all they have to do is list their book on Amazon, and people will come along and buy it.


“Build it and they will come,” may have worked in the movie Field of Dreams. However, it doesn’t apply when selling books. Nor is your publisher responsible for selling your book for you. They’ll distribute your book to booksellers, but they’re not in the marketing business. You, the author, are the one who’s responsible for marketing your book, and not taking the initiative means your book won’t sell. Fortunately, there are many things that you can, and should, be doing to help promote your book. 

How authors can promote their books

  • Have a website or blog, or both, about your book.
  • Promote your book on social media, such as Twitter and Facebook.
  • List your book on other websites such as Goodreads.
  • Have book signings.
  • Send out newsletters
  • Have contests and giveaways.
  • Have book trailers.
  • Advertise your books

If you can only do one item on this list, make it a having website. If you’re on a tight budget, you can create blog on Blogger for free. Blogger has an array of nice-looking templates and it’s very easy to use. Or, if you have the means, you can hire a webmaster and have them create a state of the art website will all the bells and whistles. Either way, it’s up to you to promote your blog or website. This is where social media comes in.

Of you’re an author, social media is an absolute must. It costs nothing to open account on most social media platforms, such as Facebook, Twitter and LinkedIn. Keep in mind, however, that it takes time to build a following on social media, so don’t expect instant results. I’ve also found contests and giveaways to be a nice marketing tool. You can do giveaways through social media, or with newsletters.

If your budget allows it you can hire a publicist, but make sure he or she has experience in book promotion. Book promotion is quite different from other kinds of public relations. Also be sure to talk to him or her about the cost. Some firms may charge as much as $3000 a month for their services. Others may charge much less, and may do just as good of a job as the higher-priced publicists.

No one ever said marketing a book would be easy, especially in a time when anyone with a computer and access to the Internet can upload a Word file to Amazon and call themselves an author. However, unless your name is Stephen King, James Patterson or J.K. Rowling, don’t expect people bust down the doors to buy your book just because it’s listed on Amazon. You really do have to get there and do some work.

Gayle Martin

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Blogs vs Social Media

© Can Stock Photo / gunnar3000

As authors we’ve all been told, dozens upon dozens of times, to use social media to promote our books. Good advice. Social media is an essential marketing tool. However, just like anything else, it can also be overrated, if not overused.

Some authors go on social media and post nothing but, “Buy my book! Buy my book! Buy my book!” To which I say, “Enough already!” We all want people to buy our books. However, social media was never intended to be a vehicle for free book advertising.

Why I think the blog is still king

  • You Can Engage One on One with Your Readers. Like social media, a blog allows you to connect with your readers on a more personal level. You can share ideas, have contests and promotions, and build your following. In fact, a blog is a form of social media, as long as you allow comments. Blogger, WordPress and other blog platforms also allow multiple pages, which means you can also use a blogging platform to build your website. That’s a whole lot more than I can do with my Facebook business page.
  • No Trolls Allowed. Trolls are people who apparently have nothing better to do with their time than to harass others or even destroy an author’s career. They’ve done some serious damage to Goodreads, and they can be a problem on other social media sites as well. However, with a blog, you can eliminate trolls completely. All you have to do is set up your comments so they cannot be posted without your prior approval, and bye-bye trolls. You’ve just created a place where people can feel safe engaging with you, and with each other.
  • Not Everyone Uses Social Media. Many people have either shut down their social media accounts, or they no longer use them due to privacy concerns and other issues. Others never signed up for social media in the first place. However, anyone with an Internet connection can read your blog. This makes you more accessible to your readers, especially if you include your blog address in your books. 

A word of caution regarding social media

Facebook, Twitter, LinkedIn and other social media sites are great platforms for sharing your blog posts. However, they can also be extremely distracting, and they can easily take up too much of your valuable time. Try not to spend more than ten to fifteen minutes per day on any one platform, and don’t feel that you have to post something on social media everyday. Better yet, use Hootsuite or other social sharing services.

With Hootsuite you can post on multiple social media accounts at once. This saves time and prevents distractions. Hootsuite also offers you the option of changing your blog post URLs. This can be very helpful if you want to reshare your blog posts at a later time.

So there you have it. Facebook, Twitter, LinkedIn and other social media, when used properly, can certainly help you promote your books. However, in my opinion, there simply is no substitute for a blog.

Gayle Martin

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