self publishing | From the Writer's Desk

Another Self Publishing Advantage

Throughout this blog I’ve discussed many of the advantages of indie publishing over traditional publishing. Now here’s another item to add to the list. Owning the rights to your work.

First things first however. Before going any further, I need to state that I’m not an attorney. Nor is anything in this blog ever to be considered legal advice. This discussion concerns works of fiction, written of the author’s own volition. In this context it is common knowledge that the author owns the rights to whatever fictional stories he or she wishes to create.

The Problem with Traditional Publishing

The business model for traditional publishing is for the publisher to pay the author an advance against their royalties. In exchange, the author signs some or all of their rights to their work to the publisher. It all sounds wonderful. At least on paper. But when talking with traditionally published authors, I often hear the same story. “My name is on the book, but it’s not what I wrote.” Unfortunately, this is what happens when the author signs away their rights to the publisher. The publisher can revise or rewrite the story in ways that the author never imagined or intended.

Some authors may not care. As long as they’re getting their royalty checks, they’re okay with it. However, those of us who pour our hearts and souls into our work may find it problematic.

The Advantage of Nontraditional Publishing

Like many fiction authors, I put a lot of thought into what I write. For example, I may name my lead character Erica after a favorite aunt. She has long blonde hair and brown eyes like my best friend in fifth grade. The story is set in Idaho because my family vacationed there when I was a kid. In other words, everything I write is there for a reason. I also have my own unique writing voice. It’s like a signature and it distinguishes me from other authors. So the last thing I want is a nameless, faceless editor to come along and change Erica’s name to Sarah, and morph her into a brunette living in Boston. Nor do I want anyone taking away my voice. This is why I do nontraditional publishing.

Partnership Publishing and Self Publishing

There are two avenues for nontraditional publishing. Self publishing and partnership publishing.

Like a traditional publisher, a partnership publisher prints and distributes the book. Many, if not most, offer additional services, such as editing, proofreading, typesetting, and cover design, just like a traditional publisher. But unlike a traditional publisher, they do not buy the rights to the author’s work. All rights remain with the author. This means they do not make any changes to the content or story without the author’s okay.

There are a number of good partnership publishers out there. Unfortunately, there are others that are not. Therefore, it is up to you, the author, to do your research and find the right company. Fortunately there are resources, such as Writer Beware and Trust Pilot, which can help you weed out the bad guys

The other option is self publishing. In this model the author is in charge every aspect of writing, producing, and distributing the book. I tried self-publishing when I first started writing. We’ll just say it was a humbling experience. I then worked with a partnership publisher. Later on, when I understood how the business worked, I created my own publishing company, Good Oak Press, LLC. Having been a graphic designer before I became a writer, it was the right choice for me, but it’s not right for everyone. If it’s not for you, don’t worry. Partnership publishing gives you plenty of options without signing away the rights to your work.

When to Consult with an Attorney

Those with specific questions about copyrights should consult with an attorney who specializes in copyright law. I also highly recommend consulting with an attorney before signing any publishing contract, regardless of whether it’s with a traditional publisher or a partnership publisher. Licensing agreements can be complicated, and there may be loopholes in there which the author does not expect. You need to fully understand your specific legal rights before going forward.

Gayle Martin

What Publishing Services Don’t Do

Once upon a time, I offered publishing services to other authors. It was an interesting experience, and I met some very nice people. I also learned about the misconceptions authors sometimes have about the services publishers provide.

What publishers do

Publishing services, sometimes called partnership publishing, print and distribute your book. Some may offer other services, such as typesetting and cover design, while others may not. I was a graphic designer before I became an author, so I offered typesetting and cover design. The only services I didn’t offer were illustrating and editing.

For the most part, my authors were pleased with my work. I would send them the proofs. Once the author approved them, I would publish their book. Then came the problems. Now that they had their printed copy in hand, they found typos and misspellings. And why hadn’t I caught those errors and fixed them before I published their book?

Because it wasn’t my job.

What publishers don’t do

When it comes to independent publishing, or self publishing, it is oftentimes the author, and not the publisher, who is responsible for editing and proofreading their manuscripts. This is why you need to carefully review the contract before you sign it.

As I mentioned in my earlier blog post, It Takes a Team to Write a Book, there is a lot involved in writing and publishing a book. Editors and proofreaders are also needed. They are the people who catch your errors before the book goes to the publisher.

As human beings, it’s difficult for us to see our own mistakes. This is why we need a fresh pair of eyes to go over our manuscripts. I use both an editor and a proofreader before publishing my work. The editor does most of the heavy lifting. He or she looks for spelling errors, grammatical errors, continuity errors, and to insure the author is using the proper syntax. The proofreader comes in later to catch any errors the editor may have missed. Even so, we’re all human, and there will always be those few mistakes we all missed. The goal is to catch as many as we can.

Of course, if I happened to catch an error, I would fix it and let the author know. However, typesetters simply don’t have time to read the text. They’re only concerned about how the text appears on the page, so please, don’t count on these people to look for typos and other mistakes. They’re not proofreaders.

Unfortunately, I soon discovered that it simply wasn’t profitable for me to publish books for other authors, so I no longer offer this service. However, it was still a good learning experience, so I have no regrets.

Gayle Martin

Selling a Book is Business 101

Many newbie authors don’t understand how basic retailing works. I sometimes see posts on author’s forums from people who are most upset because Amazon is selling their books below THEIR price.

Let’s Take a Short Course in Business 101

You write a book. You then want to sell your book. (And who doesn’t?) There are different way to accomplish this, depending on the book format. These days most authors sell an ebook and a print edition. I’m now going to explain the differences in how they are distributed.

eBook Editions

For ebook editions distribution is pretty simple. You upload your file to Amazon or Smashwords. You determine your retail price. Amazon asks you what percentage of that price do you want them to pay you as a royalty. You make you selection, submit your file, and viola! You ebook is now available for purchase, at your price.

So, how are you able to do this? Well, simply put, ebooks are intangible. They’re an electronic file. Amazon didn’t purchase tangible, printed copies of your book for resale.

Print Editions

Print editions are different. They are a tangible product. It costs money to have them printed and distributed to booksellers. So, how does this work?

Most small press and independent authors will usually use Print on Demand. POD for short. Here’s how POD works. Once your book is typeset and your cover is designed, you upload the file to the distributor, which, oftentimes, is Ingram. You include your retail price, along with a discount, typically 55%. That discounted price is your wholesale price. Your retail price is, essentially, the Manufacturer’s Suggested Retail Price, or the MSRP.

So what’s a wholesale price?

Your wholesale price is what resellers, or retailers, you know, book stores, pay for your book. They then stock your books in their store.

So why aren’t they selling your book for your price?

The retail price is what the consumer, in this case, the person who wants to read your book, pays to purchase it from the bookseller.

The bookseller has overhead expenses, such as rent, the electric bill, and so forth. Therefore, he or she has to factor in their overhead and sell the book at a price so that they can make a profit. That price may be the same as your MSRP, or it may be less. If they can sell it for less, the consumer is more likely to buy. If they are having a sale, they may drop the price even lower. Either way, the final retail price is determined by the bookseller, not the author. The author’s price, which is printed on the book cover, is the suggested price only. There is no written agreement between the author and the bookseller.

Your other option–print and distribute it yourself

If you’re not happy with the way books are printed and distributed you can print and distribute your book yourself. Some authors choose to do this, and there is certainly nothing wrong with it. However, there are some disadvantages. First, you’ll have to find a book printer and pay for a print run, which is typically 500 or 1000 books. That’s a lot of books, so you’ll need a place to store them.

Once you have your print books in hand, you can sell them directly from your own website at your MSRP. Again, some authors do this, quite successfully, but it’s also a lot of work. Once a book is sold you’re responsible for the shipping, so plan on spending time waiting in line at the Post Office. You can also sell the book yourself on Amazon as a third party seller. However, you’re still responsible for fulfilling the order, which means you’re still the one who has to go to the Post Office.

So there you have it. If you want total control of the MSRP, and you don’t want anyone selling your book for anything less, then you’ll have assume responsibility for the printing and distribution, and well as fulfilling the orders. Again, some authors do this successfully, while others do not.

Gayle Martin

Lessons Learned from Self-Publishing

I’ve recently moved to a new state, and while I was unpacking, I found a copy of my very first book. It was a historic cookbook titled Anna’s Kitchen. I’ve learned a lot writing and publishing since then, and I’ve done my best to share what I’ve learned with the rest of you.

I published Anna’s Kitchen in 2005. I was such a smart-alec at the time that I thought I knew everything. I did have one advantage though. I’d been freelance graphic designer for years. Therefore, I already knew how to typeset and how to design an interesting book cover. Unfortunately, I didn’t know squat about editing, distribution, or marketing. So, here are the lessons I learned from self-publishing.

A spell checker is not a substitute for an editor, or a proofreader.
You need to work with Ingram if you want your books distributed properly.
Five-hundred books takes up a lot of space.

The Luke and Jenny Series

The following year I met Linda Radke, owner of Five Star Publications, Inc. Linda published my second book, Gunfight at the O.K. Corral: Luke and Jenny. Visit Tombstone. It would be the first in my Luke and Jenny series of historical novels for young readers. Linda was more than my publisher. She was also a mentor. The final book of the series, Riding with the James Gang: a Luke and Jenny Adventure, was published in 2010. I was now ready to change genres and start writing novels for adult audiences. At the same time, however, Linda was changing her business model to specialize in publishing children’s books. (Her company is now called Story Monsters, Inc.) We talked it over, and she honestly thought I was ready to start up my own publishing company, which I did. My publishing company is called, Good Oak Press, LLC.

With Anna’s Kitchen I learned, firsthand, how much work goes into publishing a book. Good Oak Press later published a new edition of Anna’s Kitchen titled Rosie’s Riveting Recipes, along with new, updated editions of the Luke and Jenny series. I’m also writing, and publishing, contemporary romance novels as Marina Martindale. Looking back, I can honestly say I have no regrets.

Gayle Martin

UPDATE: Since writing this post I have ended my business relationship with Ingram. I’m now using a new distributor I wasn’t aware of at the time I wrote the original article. Draft2Digital distributes ebooks and print books, and unlike Ingram, they don’t charge a hefty fee to upload your files.

Think You Don’t Need an Editor? Part 3

In my first article, So You Think You Don’t Need an Editor, Part One, I described what a book editor does. In my second article, So You Think You Don’t Need an Editor, Part Two, I talked about who would be the most qualified to edit your book. In this final article of the series, I’m going to discuss what readers expect when they buy your book.

Readers really do notice

Never, ever assume your reader doesn’t care. He or she has paid good money for your book. Your reader is used to reading well written and edited books, and he or she expects your book to be well written and edited too.

It’s also a given that not everyone will like your book. The subject matter may not be of interest, or the reader may not agree with your point of view. As writers we should expect to have a small percentage of readers return our books and ask for refunds. It’s part of the business of writing and publishing books. However, the last thing any writer wants or needs is for a reader to reject the book because it was poorly written or edited.

Don’t let the joke be at your expense

None of us are perfect. We all make mistakes, but because we can’t view our work objectively we oftentimes miss our gaffes. The list below came from one of my writing forums. It’s typical of the mistakes we all make. I’ve paraphrased it to protect the guilty.

A character gets into a Handsome Cab. (As opposed to a hansom cab. Perhaps the cab driver was handsome.)
The lead character is locked in a dudgeon. (That must be where the threw the stupid prisoners. No doubt the others were locked in the dungeon.)
He wrapped his arms around her waste. (Yuk! I’m seeing a really nasty visual here. Hopefully the next time he’ll wrap his arms around her waist.)
During a sex scene a character is having an organism. (There’s an interesting twist to a love scene. After the tryst is over he or she will need to see a doctor?)
He would gather her up in his arts. (What? You mean he put her body parts into his sculptures? Like Vincent Price did in the movie Wax Museum? I’d much prefer he gather her in his arms.)

What do all these faux paus have in common? They were all allegedly found in self-published books. And while it may be funny to us, it’s certainly not as funny to the authors who wrote them. These are just a few of the mistakes a good editor will catch, and correct.

So you still think you don’t need an editor? Well, if you don’t mind being laughed at on a public forum then maybe you don’t. However, if you want to be taken seriously as an author, and if you want your book to be successful, you need find yourself a good editor.

Gayle Martin