Are You Ready to be Published?

© Can Stock Photo / alexskopje

There is nothing quite like the thrill of finishing your very first manuscript. If you’re like most new authors, you probably can’t wait to see your book in print. However, there are a number of steps you need to take before you’re ready to publish. The following checklist will help you determine if you are indeed ready.

Is there is a viable market for your book?

The old adage about there being an audience for every book is generally true, but some genres are more popular than others. That said, some niche authors do very well. I know a gay man who writes romance novels for gay readers, and he built a following rather quickly

Have you completed your research and listed all your sources in a bibliography?

This mostly applies to nonfiction works, although I included bibliographies in my Luke and Jenny series of historical novels for young readers. The series was written to teach actual historic events in an interesting and entertaining way, and the books were geared toward educators.

Have you gotten two to four manuscript reviews to use for your back cover blurbs?

It’s an important step which many new authors miss. Having a back cover blurb gives you more credibility. I’ll ask other authors for reviews and let them know there’s some free publicity for them, as their name and book title appears on my cover. Authors associations and online forums are a great way to connect with other authors.

Have you obtained written permission for all the visual references you’re including, such as photographs or charts?

This is a biggie, and never assume it’s public domain because it’s a historic image or it’s royalty free. Copyright laws changed dramatically in the 1970s, and some museums own the rights to images in their collections. Also royalty free doesn’t mean copyright free, so read the terms and conditions carefully when purchasing stock images. When in doubt, ask. Better yet, create it yourself if you can.

Have you used your spellchecker?

Seriously. Even the best of us make silly mistakes, and double checking your spelling will make your editor’s job a little easier.

Have you decided how to publish your book?

Gone are the days when big publishing houses dominated the market. Today’s authors have many options. Please refer to my post,  The Three Options for Book Publishing, for more specific information.

Are you prepared to deal with the possibility of rejection letters or receiving bad reviews?

Not everyone is going to like your book, and those who choose to find an agent or go the traditional publishing route will have to deal with rejection letters. However, you needn’t fear an occasional bad review. It means you are real, because not everyone will like your book.

Are you willing to accept editorial changes?

This is another biggie. Your editor is a fresh pair of eyes who goes over your manuscript to give it the polish it needs to help it become successful. They can and will make changes. Therefore, it’s important that you find someone you feel comfortable working with. Once again, author’s associations and online forums are good places to ask for referrals.

Have you planned a budget to cover expenses such as software, editors, and other out-of-pocket costs?

Whether you write fiction or nonfiction, writing a book is a business venture, and you will have some out-of-pocket expenses. Even traditionally published authors have overhead expenses, such as computers and software. Grants, endowments or crowd funding may be available for those authors in need of financial assistance.

Do you have a plan for marketing and promoting your book?

Marketing the book is the author’s responsibility, even if you are traditionally published. Thankfully, there are many how-to books out there to help you with your marketing plan.

If you answered no any of these questions then you’re not ready to be published. However, this checklist may be a handy guide for doing what you need to be ready.

Remember, book publishing is a team effort. So for best results, you must be willing to work with others and be willing to consider whatever suggestions or advice they may offer you.

Gayle Martin

 

It Takes a Team to Write a Book

(c) Can Stock Photo Inc. / rmarmion

According to an old political slogan from the 1990s, it takes a village to raise a child. Here’s a version for authors. It takes a team to write a book. So who’s on the team?

The captain

The author is the team captain. He or she is the star of the show. For some, the word, author, may bring an image to mind of someone in an isolated house by the seashore, working away at their typewriter, pounding out perfect prose with the very first draft. If only it were so. Most of us are working on laptops in our dens or bedrooms, when we have the time. For many of us, our jobs, families and social obligations take priority. However, those of us who are serious about our writing will make the time.

Team members

The beta reader. The first person on the team is the beta reader. He or she should be an avid reader, but not necessarily a writer. If willing, your spouse, your mom, or your best friend can be your beta reader. The beta reader goes over the early drafts to let the writer know if their story makes sense or if they’re communicating their point clearly. I’ve had friends and family members as beta readers, and they’ve all done a good job. .

Writer’s associations and critique groups. Not everyone will have someone in their circle who’s willing to give them honest feedback. If that’s the case, check with some of your local writers associations, and try to find a critique group. Critique groups typically meet once a week, either in person or online, and they’ll read, and critique, each other’s work. Like a beta reader, they can help save you the time, and the hassle, of having to do a major rewrite later on.

By the way, if you haven’t done so already, I highly recommend joining a writer’s association, especially if you are a new or first-time author. Some associations, such as Romance Authors of America, are genre specific. Others are open to the writing community at large. Typically, these associations will have monthly meetings with a guest speaker. They’re invaluable for learning your craft and networking with other authors.

The first officer

If the author is the captain, the editor would be the first officer. I’ve posted, many times, on this blog about why every author needs an editor. Simply put, your editor will go over your work and correct the gaffes, punctuation errors, inconsistencies, grammatical errors and other problems that you, the author, cannot see. It’s the editor who separates the pros from the amateurs.

Please note that unless your spouse, your mom, or your best friend has a background in journalism or teaching English, they aren’t qualified to be your editor. When it comes to editing, working with a professional is a must. I found my first editor through my first publisher, and my current editor through a writer’s association. Be sure to find someone you feel comfortable working with, and, most importantly, check your ego at the door. My editor and I have a great relationship. She fixes the problems without changing my voice. As an added bonus, she also makes snarky comments in the sidebar. Over time I’ve learned not to drink coffee while I review her changes, lest the coffee go up my nose.

The proofreader

The next team member is the proofreader. Proofreading is sometimes referred to as the second edit, as the proofreader goes over the final edited version of the manuscript to catch the errors that you, or your editor, may have missed. Typically, these are the tiny errors, such as a missing quotation mark. If your spouse, or you mom, or your best friend has a good eye they can probably do your proofreading. I would, however, advise against having your beta reader do your proofreading. For this job you really do need a fresh pair of eyes, and again, your publisher, or writing group, may be able to refer a proofreader.

Other team members

Depending on your genre, your team may also include photographers and illustrators. Some of you may be tempted to use your own visual art, but I would advise a word of caution. Unless you’re a professional, or have had some professional training, I would leave it to the pros. Drawing, painting and photography are disciplines which take many years of formal training and practice to master, and an amateurish photo or illustration can make you book look amateurish as well. Also be cautious with using stock images, especially for your book cover. You won’t have exclusive rights, which means another author can come along and use the same image for their cover.

And finally

The last member of your team is your publisher. You have some options here, and you may wish to read, The Three Options for Book Publishing, as it discusses those options in detail. Each has its pros and cons, and it’s up to you, the author, to determine which would be the best for you.

Some of you simply may not have the means to hire all these professionals. If that’s the case, and you can only hire one person to work with you, make it your editor. Your editor is the most important member of your team. He or she is the one person you simply cannot work without.

Gayle Martin

Think You Don’t Need an Editor? Part 3

© Can Stock Photo / bradcalkins

In my first article, So You Think You Don’t Need an Editor, Part One, I described what a book editor does. In my second article, So You Think You Don’t Need an Editor, Part Two, I talked about who would be the most qualified to edit your book. In this final article of the series, I’m going to discuss what readers expect when they buy your book.

Readers really do notice

Never, ever assume your reader doesn’t care. He or she has paid good money for your book. Your reader is used to reading well written and edited books, and he or she expects your book to be well written and edited too.

It’s also a given that not everyone will like your book. The subject matter may not be of interest, or the reader may not agree with your point of view. As writers we should expect to have a small percentage of readers return our books and ask for refunds. It’s part of the business of writing and publishing books. However, the last thing any writer wants or needs is for a reader to reject the book because it was poorly written or edited. 

Don’t let the joke be at your expense

None of us are perfect. We all make mistakes, but because we can’t view our work objectively we oftentimes miss our gaffes. The list below came from one of my writing forums. It’s typical of the mistakes we all make. I’ve paraphrased it to protect the guilty. 

  • A character gets into a Handsome Cab. (As opposed to a hansom cab. Perhaps the cab driver was handsome.)
  • The lead character is locked in a dudgeon. (That must be where the threw the stupid prisoners. No doubt the others were locked in the dungeon.)
  • He wrapped his arms around her waste. (Yuk! I’m seeing a really nasty visual here. Hopefully the next time he’ll wrap his arms around her waist.)
  • During a sex scene a character is having an organism. (There’s an interesting twist to a love scene. After the tryst is over he or she will need to see a doctor?)
  • He would gather her up in his arts. (What? You mean he put her body parts into his sculptures? Like Vincent Price did in the movie Wax Museum? I’d much prefer he gather her in his arms.)

What do all these faux paus have in common? They were all allegedly found in self-published books. And while it may be funny to us, it’s certainly not as funny to the authors who wrote them. These are just a few of the mistakes a good editor will catch, and correct.

So you still think you don’t need an editor? Well, if you don’t mind being laughed at on a public forum then maybe you don’t. However, if you want to be taken seriously as an author, and if you want your book to be successful, you need find yourself a good editor.

Gayle Martin

The Three Options for Book Publishing

© Can Stock Photo/ Baloncici

So you’re a new author and you’ve just completed your first manuscript. Congratulations. This is a big accomplishment. However, it’s only the first step for getting your work in reader’s hands. Your next task, if you haven’t done so already, is to determine how you want to publish your book. You have three options; traditional publishing, partnership publishing, or self publishing. Each has their advantages and disadvantages.

traditional publishing

Let’s begin with the option most people are familiar with, traditional publishing. Some of the most well known traditional publishers in the United States include Simon & Schuster, HarperCollins and Penguin Random House. No doubt you’ve heard of them as they’re part of a group known as The Big Five. This certainly is the big leagues, so you may be thinking, “Yeah, I’d love to have them publish my book. I’ll send them a copy of my manuscript and wait for them to call me.”

If only it were that simple. In reality, getting onboard with one of the Big Five publishers is about as easy as going to Hollywood, walking into a major motion picture studio and telling them that because you were the star of your high school play, you’re now ready to become a movie star, and would they please sign you up. Signing on with a major publisher, especially when you’ve never been published before, is a long, complicated and daunting process filled with rejection. Even if you have a good literary agent and a well written manuscript, there is no guarantee they will accept your work, and even if they do, they will drop you if your book sales don’t meet their expectations.

Partnership Publishing

This can be a viable alternative as partnership publishers provide many of the same services as a traditional publisher. They produce, format and distribute your book, and they pay you a royalty. However, unlike a traditional publisher, they don’t buy the rights to your book. You keep the rights, and you pay them for their services.

There is, however, a huge difference between partnership publishing and vanity publishing. A vanity publisher will produce your book, usually for a hefty fee. However, they don’t distribute your book, and your printed books are often poor quality. A partnership publishing company on the other hand will distribute your book, typically through Ingram. It’s up to you, however, to do the research and find out if the company is indeed a legitimate partnership publishing company. Most importantly, before signing any contract, ask if they distribute through Ingram. If the answer is no, walk away.

For the record, I started out with a very reputable partnership publishing company, and my books did quite well. Yes, I had to pay them for their services. In return, they took care of the cover design, printing, and distribution. Like a traditional publisher, they paid also royalties, but unlike a traditional publisher, I retained the rights to my book, and I could leave them at any time.

Self publishing

Self publishing has lost much of the stigma it once had, and, on rare occasions, a traditional publisher will pick up a self published author.

The big advantage to self publishing is that the author has complete control over all aspects of the publishing process. This includes editing, proofing, typesetting and ebook formatting, printing and distribution. In other words, it’s a lot of work. Amazon has made this process somewhat easier with their in house self publishing tools. Even so, editing and proofing are still the author’s responsibility.

I was lucky. I was a graphic designer for many years before I became an author. In 2011 my partnership publisher decided to change her business model and specialize in children’s books, while I had switched genres and started writing contemporary romance. She was, however, a mentor as well as a publisher, and I learned a lot about the publishing business from her. We both agreed that I was ready to start up my own publishing company. For me, it was the perfect choice. With my graphic design background, I’m able to format and design my own books. My company is an LLC, registered in the state of Arizona, so I was able to distribute through Ingram. However, after I started up my own company, Ingram created a division called Ingram Spark, which caters to self publishing authors. That said, I still recommend setting up an LLC if you’re serious about self publishing. Not only will you come across as more professional, an LLC can help protect your personal assets if you should ever experience an unexpected legal challenge.

Marketing Your book

Please note that regardless of which option you choose, book distribution is the publisher’s responsibility. Marketing your book your responsibility, even if you’re a traditionally published author. Book marketing can be daunting, but there are resources out there to help you. Again, it’s up to you to find those resources and use them.

Good luck with your book. If you would like to see my company website please click on the link below. I’ve included it as an illustration of what you can accomplish if you’re willing to invest the time and effort. Please note, however, that I am unable provide publishing services for other authors.

Gayle Martin

Good Oak Press, LLC

So You Think You Don’t Need an Editor–Part Two

© Can Stock Photo/ swellphotography

In my previous article, So You Think You Don’t Need an Editor–Part One, I described what an editor does, and how he or she goes over your manuscript to give it the polish it needs to become a successful book. In this article, I’ll be discussing who you should hire to edit your manuscript.

I understand money is an issue for many of you. However, unless you’re one of the very few lucky writers who lands a deal with a traditional publisher, you’ll undoubtedly be investing your own money into producing your book. A professional editor will typically charge one to two cents per word. This means an 80,000 word manuscript may cost about $800 to $1600 to edit.

Why working with a professional editor matters

I know it’s a lot of money, and many of you are working with small budgets. Therefore, you may be tempted to take some shortcuts. My advice? Don’t do it! Asking your friends, your cousin, your spouse or your mom to edit your manuscript may seem like a good alternative. However, they would have to have experience in journalism, teaching , or other professional writing experience in order to be qualified for the job.

Now, let’s say you have a friend or family member with one or more of these qualifications. Does this mean you can ask them to edit your manuscript?  Well, maybe. However, you need to be aware of another caveat. As I stated in my earlier article, your editor needs to be objective. Your mom may be a retired English teacher, but can she really be objective? If your mom is anything like my mother was, she may be overly critical. If so, can you handle it?

If a stranger is overly critical of your work you can fire them if you feel your working relationship is toxic. You won’t be spending Thanksgiving them. But if your mom is your editor, it can get really awkward. Ultimately you’ll have to decide for yourself if working with a friend or family member would be a good option or not.

Where to  find a professional editor

I found my first editor through the small press publisher I was working with at the time. She was an absolute joy to work with, but then she decided to change careers. I found my current editor through a local writers association. If you know other authors ask them for a referral. Online author’s forums are another good place. Simply post the question.

And finally

Just as authors specialize in writing nonfiction or fiction, editors will also specialize in what kinds of manuscripts they edit. So if your manuscript is science fiction or fantasy, be sure to find an editor who has experience in editing science fiction and fantasy.

Writing a successful book takes time and money. If you want your book to have four and five star reader reviews, then you’ll need hire a professional book editor. Nothing will end your writing career faster than a poorly-written and edited book with bad reviews.

Gayle Martin

Please be sure to check out the final article in this series, So You Think You Don’t Need an Editor part 3. 

Think You Don’t Need an Editor? Part One

© Can Stock Photo/novelo

“I don’t need an editor because I do my own editing.”

I often hear this comment from first time authors. It’s the voice of inexperience or an over inflated ego. Sometimes both. It also has a familiar ring to it, as I resemble this remark myself.

My very first book was a historic cookbook titled, Anna’s Kitchen. At the time I wrote it I too thought I didn’t need an editor. In fact, I was such a smart aleck that I thought I knew everything. Never mind the fact that I had never written a book in my entire life. As far as I was concerned, the spell checker in my word processing software was all I needed. So how did I do?  Well, you may want to refer to my post titled, Just Add Two Tablespoons of Fate. Sure, I can laugh about it now, but it’s a splendid example of why all authors, especially new authors, must have an editor.

Why every author needs an editor

An editor is a fresh pair of eyes to go over your manuscript. They give it the added polish it needs to turn it into a great book. They’re not as much concerned about the content of your work as they are the structure. They look for things such as misspelled words, typos, and comma spliced sentences. They also look for dangling participles, incorrect homonyms, redundancy, and the dreaded passive voice. If you write fiction, they’ll look for inconsistencies in your story and character arcs. In other words, they fix all the gaffes that you, as a writer, may have overlooked. The reason why you’re not seeing them is because you’re too involved with your own work to see it objectively. This is normal. As human beings, we can’t be objective about ourselves. This is why it’s difficult for us to see our mistakes. It’s the same reason why doctors don’t treat themselves or members of their own families.

Some of you reading this may still be skeptical, or you may even think your writing skills are so superior that you simply don’t need an editor. If this is the case, then you’ll soon find out for yourselves that writing is a very humbling experience. There is nothing quite like having your readers point out all your errors for you, and then posting them in an Amazon review for the entire world to see. Once that happens, your credibility as an author is pretty much done, and you can kiss your writing career goodbye.

What do Danielle Steel, James Patterson, Mary Higgins Clark, Stephen King, J.K. Rowling, and Dean Koontz all have in common? They all have editors. So if these famous authors all have editors, then what makes you think that you don’t need one? Just asking.

Gayle Martin

Please be sure to check out part two of this three part series, Think You Don’t Need an Editor Part Two.