Consistent Book Cover Design

Whether you write fiction or nonfiction, building your own unique brand as an author is essential. For those of us who’ve written more than one book, this includes having consistent covers. After all, what’s the first thing a potential reader sees? Your book cover.

Five Star Publications, Inc., published Gunfight at the O.K. Corral: Luke and Jenny Visit Tombstone, the first title of my Luke and Jenny series of historical novels for young readers, back in 2006. As publisher, Five Star took care of the cover design. The illustrator and cover designer created a beautiful book cover, and I was quite pleased with it.

Unfortunately, when the time came to publish my second book, Billy the Kid and the Lincoln County War: a Luke and Jenny Adventure I found out that the person who designed and illustrated the Gunfight at the O.K. Corral cover was no longer available. Thankfully, we were able to find another illustrator with a similar drawing style. However, no two artists are exactly the same. I loved the Billy the Kid cover illustration, but it didn’t match the O.K. Corral illustration closely enough to make the two books look related. I now had to make a decision. I could either have a book series with one cover which looked like it didn’t belong, or I could have the original Luke and Jenny book cover redone with a new artwork from the new illustrator. I opted for the latter. It really was my only option.

My covers were now consistent, which, in turn, made it that much easier to build my brand.

A few years later I published updated editions of the Luke and Jenny series, this time with my own publishing company, Good Oak Press, LLC. I could have redesigned the covers with new illustrations, but opted not to. My brand had been well established by then, and other than new ISBN numbers, and some minor copy editing, the books were essentially the same as the Five Star editions. The only change I made was to add the brown borders to distinguish them from the earlier Five Star series.

After completing my Luke and Jenny series I changed genres and started writing fiction for adult readers. This meant starting all over from scratch and building an entirely new brand, including creating a pen name, but the same rules for my covers applied. While I now write stand alone novels, I still work with Wes Lowe, who did the Luke and Jenny cover illustrations, and I still have consistency in the cover designs. It’s all about building your brand.

Gayle Martin

 

 

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Pondering the Meaning of Life

© 2019 Gayle Martin. All Rights Reserved.

The other day I learned that an old family friend had passed away. She and her husband were close friends with my parents, and she was the last one standing. 


I’ll call her Jane. I saw quite a bit of her when I was young, but once I became and adult and left home I only saw her at special events; weddings, anniversary parties, and funerals. The last time I saw her was over twenty years ago. As soon as I heard she had passed away, I looked up her obituary. It included a photo, probably taken a good fifty years ago. And while Jane wasn’t overly pretty, she was an attractive woman and surprisingly photogenic. 


Her obituary began the usual way. When and where she was born. It mentioned her parents, grandparents, and siblings. It mentioned her marriage and a business her husband once owned. There was also a mention of her being a cub scout den mother, and that’s when her story took an odd twist. Instead of saying she was a full time mom and homemaker, it listed all the country clubs she’d belonged to. It concluded with saying that she had spent her entire adult life playing bridge at the country club. 

Wow.

Don’t get me wrong. I’ve always had a great deal of admiration for full time moms. I think they have one of the most important, and overlooked, roles in society. I also think we should make time to do the things we enjoy doing. It brings meaning and balance in our lives. If playing cards is what you enjoy doing then so be it. However, there’s a whole lot more to life than just playing cards at the country club.

Life is about what we do for others, and doing what we can to make the world a better place. It’s also about the legacy we leave behind. Whether it’s my Luke and Jenny series of novelettes for young readers, or my Marina Martindale contemporary romance novels, my job as a novel writer is to bring a little joy into people’s lives, even if it’s only for a few minutes out of their busy day. For me, doing what I can to help people take a break from their troubles is a life well spent.

Gayle Martin

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When to Use a Pen Name

People ask me if I write under my real name, or a pen name. I actually write under both. There are many reasons why authors choose to write under pen names.  

  • The author wishes to keep his or her privacy.
  • The author writes controversial or sensitive subject matter, such as erotica.
  • There is, by coincidence, another author with the same name, or a similar name.
  • The author has a name that is confusing, hard to pronounce, or with an unusual spelling.
  • The author writes in more than one genre, and wishes to build a separate brand for each.

The latter two reasons apply to me.

When I wrote my first book, Anna’s Kitchen, I thought my legal name, Gayle Martin, was perhaps too common. So, I included my maiden name, Homes. However, there was a problem. Before I was married to Mr. Martin, I spent my life having both a first and a last name with unusual spellings. Gayle Homes. I was constantly having to spell my name for people, and they were still getting my name wrong. They all thought I was, “Gail Holmes,” and no, it didn’t exactly do wonders for my self-esteem. 

Once Anna’s Kitchen was published, I realized that the troubles of the past had come back to haunt me. The name, Gayle Homes, with or without, Martin, simply left too big of a margin for error for a keyword search. Had I not picked up the name, Martin, along my life’s journey, I would have used a pen name from the get-go. That said, we learn from our mistakes. So when I started publishing my Luke and Jenny series of historical novels for young readers, I dropped the name Homes and published as Gayle Martin. It worked, and I successfully built my brand as a children’s book author. Then came the next problem.

why I switched to a pen name

As much as I loved my Luke and Jenny books, I wanted to branch out into the romance genre. Most readers in this genre expect some steamy love scenes. However, this would present a real problem if young Luke and Jenny fans, or their parents, bought my newer books, thinking they too were written for younger readers. So, I created a pen name, Marina Martindale, which is simply a play on my middle name, Marie, and my last name, Martin.

Ultimately, it’s up to each author to decide whether or not to write under a pen name. If you opt to do so, I highly recommend creating one that’s easy to spell, easy to pronounce, and memorable.

Gayle Martin
or is it
Marina Martindale?

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