Once upon a time I used to advise other writers that if the .com name they wanted wasn’t available to get the .net extension instead. Dot net websites were fairly common at the time. And whenever I registered a new domain, I would get both .com and .net. This was to prevent someone else with the same, or similar, name as mine from getting the .net and creating confusion.
The Internet, however, is an ever changing landscape. What may have worked five years ago, or even last year, may not apply today, Such is the case with the .net extension. Over time we’ve learned that people will automatically go to .com out of habit, even when .net was clearly posted. It’s sort of like my name, Gayle. Not a bad name, I suppose, but it has the less common spelling. And no matter how many times I spelled it out for people, they still give me the more common, Gail.
So please disregard my earlier advice. From what I’m seeing now, the .net extension is becoming extinct. And you certainly don’t make yourself look dated. If the .com isn’t available, you’ll have to come up with other variations. If you’re an author, try adding, author, writer, or books to your name. And even if the .com version of your name is available, I still recommend getting authoryourname.com or yournamebooks.com with it. Domain names usually aren’t that expensive. However, they’re crucial for building your brand and promoting your book. Therefore, it doesn’t hurt to grab as much Internet real estate as you possibly can.
As authors we’ve all been told, dozens upon dozens of times, to use social media to promote our books. Good advice. Social media is an essential marketing tool. However, just like anything else, it can also be overrated, if not overused.
Some authors go on social media and post nothing but, “Buy my book! Buy my book! Buy my book!” To which I say, “Enough already!” We all want people to buy our books. However, social media was never intended to be a vehicle for free book advertising.
Why I think the blog is still king
You Can Engage One on One with Your Readers. Like social media, a blog allows you to connect with your readers on a more personal level. You can share ideas, have contests and promotions, and build your following. In fact, a blog is a form of social media, as long as you allow comments. Blogger, WordPress and other blog platforms also allow multiple pages, which means you can also use a blogging platform to build your website. That’s a whole lot more than I can do with my Facebook business page.
No Trolls Allowed. Trolls are people who apparently have nothing better to do with their time than to harass others or even destroy an author’s career. They’ve done some serious damage to Goodreads, and they can be a problem on other social media sites as well. However, with a blog, you can eliminate trolls completely. All you have to do is set up your comments so they cannot be posted without your prior approval, and bye-bye trolls. You’ve just created a place where people can feel safe engaging with you, and with each other.
Not Everyone Uses Social Media. Many people have either shut down their social media accounts, or they no longer use them due to privacy concerns and other issues. Others never signed up for social media in the first place. However, anyone with an Internet connection can read your blog. This makes you more accessible to your readers, especially if you include your blog address in your books.
A word of caution regarding social media
Facebook, Twitter, LinkedIn and other social media sites are great platforms for sharing your blog posts. However, they can also be extremely distracting, and they can easily take up too much of your valuable time. Try not to spend more than ten to fifteen minutes per day on any one platform, and don’t feel that you have to post something on social media everyday. Better yet, use Hootsuite or other social sharing services.
With Hootsuite you can post on multiple social media accounts at once. This saves time and prevents distractions. Hootsuite also offers you the option of changing your blog post URLs. This can be very helpful if you want to reshare your blog posts at a later time.
So there you have it. Facebook, Twitter, LinkedIn and other social media, when used properly, can certainly help you promote your books. However, in my opinion, there simply is no substitute for a blog.