For the past few months I’ve had issues with Facebook over censorship and their flagrant privacy violations, both of which remain ongoing.
It’s no secret that Facebook has become a data mining platform pursuing its own political agenda. But I’ve been told, over and over again by all the so-called experts, that because I’m an author, I had no choice but to put up with Facebook’s crap. If I wasn’t on Facebook, my books would surely languish on the shelf. Well, after being on Facebook for nearly a decade, I have to tell you that as usual, the experts are wrong.
Most, if not all, of my Facebook friends know I’m an author. Many have liked my Facebook author pages. Whenever I posted something about my books, they’d hit the like button. Wanna know how many of them actually followed through and bought my books? Well, I know of one who did. Maybe one or two others might have, but I’m not sure. I could probably count the total number of Facebook friends who actually purchased my books on one hand.
Likewise, I had hundreds likes for my author pages. Yet whenever I posted on those pages, I would, on a good day, maybe get twenty people who actually saw the post. And out of those twenty, maybe one or two engaged with it. Wow. If I were a betting person, I’d bet that out of all the people who liked my author pages, the number who actually purchased a book is close to zero.
I stopped advertising on Facebook several months ago. My ads no longer had the reach they once had. It’s been well documented that fewer people are on Facebook these days. And those who haven’t left the platform spend less time there. But even before all the Facebook controversy, I wasn’t getting a good return on my investment for my ads because people weren’t purchasing my books. And that’s the bottom line.
The other morning I read a news article about how Steve Wozniak, one of the founders of Apple, is saying that people need to delete their Facebook accounts. Wow. That’s coming from a credible source. An insider who knows more about cyber spying than the average Joe or Jane. So I’ve deactivated my account, which, to be honest, is something I’ve wanted to do for sometime now.
Yes, social media is a good tool for promoting your books. However, a presence on Facebook doesn’t mean you’ll sell more books. We want people reading our books, not just hitting a like button. So please, if you’re concerned about Facebook and its complete lack of ethics, and if you don’t want third parties spying on your every move without your knowledge and consent, then please don’t feel that you have to stay on Facebook to promote your books, because you don’t. It’s okay to shut down your Facebook account. And if you do, you’ll probably be better off for it.
In recent months I’ve an uptick in book sales. It started when I stopped wasting my time on Facebook. I got back into blogging. I’ve updated and optimized my websites and blogs. I’ve also started up a newsletter. Coincidence? Well, you tell me.