if you can’t pay your people
It’s one of my all time biggest irks. Seeing so-called job listings for creative services, from people working on other creative projects, with such caveats as, “We can’t afford to pay at the present time,” or, “No pay but we’ll provide food.” Then there’s my all time favorite. “We can’t afford to pay you but we’ll give you free exposure.”
Wow. Some things make me so angry it’s hard to find the right words.
I get it. We all have dreams. Whether it’s writing and publishing a book, producing a film or recording a CD, we all need professionals to get the project off the ground. But here’s the rub. These professionals spent years learning their craft. And, depending on the project, they may have to use their own equipment as well. So makes you think you’re entitled to get it for free? Think about it. Your doctor doesn’t work for free. Your mechanic doesn’t work it for free. So what makes you think your editor should work for free?
We don’t have the money because we’re just getting started.
That’s the same lame, tired, worn out and overused excuse that everyone uses whenever they want something for free. “We’re just getting started so don’t have the money.” Well, too bad, because in the real world people expect, and deserve, to be paid for their time and labor.
It’s a business, so treat it like a business.
Any kind of creative business venture, whether it’s writing and publishing a book, making an independent film, or recording a music CD, is a business venture. Any business venture, whether it’s creative or not, requires a certain amount of capital upfront. Fortunately, there are places where you can get the money. If you’ve ever registered a business name then you know your mailbox will soon be filled with all kinds of offers for business loans. Here’s an idea. Apply for them. Even if you can only qualify for a small amount, it may be enough for you to pay your people.
Same goes for grants. There are all kinds of grants out there for creative projects. Apply for them. Yes, it can be time consuming, but you just might get the funding you need to get your project off the ground. Another option is crowdfunding through Kickstarter, GoFundMe, or other crowdfunding platforms.
If all the above fails, then do it the way our parents and grandparents did it. Put a little money aside from each paycheck until you save up enough to pay for the services you need. Sure, it’ll take some time, and in the interim it won’t hurt to go out and start promoting your project. Who knows? You may get lucky and find yourself a sponsor.
The bottom line
Unless you’re a 501(C) 3 nonprofit, and the people providing their services can provide them as a tax deductible donation, then you frankly have no business asking a professional to provide you a service free of charge just because you want it. Not only is this demeaning to the service provider, it’s also insulting. If you can’t afford to pay your people then you can’t afford to do the project. Period.