From time to time I get into interesting discussions with other authors lamenting about how their book isn’t selling they way they expected. The first thing I ask is what have they done to market their book. Most of the time they haven’t done anything. Many authors, especially newbies, honestly think all they have to do is list their book on Amazon, and people will buy it. Or they think someone else, such as a third party publisher, or distributor, will market their book.
“Build it and they will come,” may have worked in Field of Dreams. Unfortunately, it doesn’t apply to selling books. Nor is your publisher responsible for marketing your book. They distribute your book to booksellers, but they’re not in the marketing business. You, the author, are the one responsible for marketing your book, and not taking the initiative means your book won’t sell. Fortunately, there are many things that you can, and should, be doing to help promote your book.
How authors can promote their books
- Have a website or blog, or both, about your book.
- Promote your book on social media.
- List your book on other websites.
- Have book signings.
- Send out a newsletter.
- Have contests and giveaways.
- Create a book trailer.
- Advertise your book
If you can only do one item on this list, make it a having website. If you’re on a tight budget, you can create blog on Blogger for free. Blogger has an array of nice-looking templates and it’s very easy to use. Godaddy, Wix and WordPress, offer templates so you can build your own website. If you have the means, you can hire a webmaster and have them create a state of the art website will all the bells and whistles. Whichever way you go, it’s up to you to promote your blog or website. This is where social media comes in.
Of you’re an author, social media is an absolute must. It costs nothing to open account on most social media platforms, such as Facebook, Instagram and Twitter. Keep in mind, however, that it takes time to build a following on social media, so don’t expect instant results. I’ve also found contests and giveaways to be a nice marketing tool. You can do giveaways through social media, or with newsletters.
If your budget allows it you can hire a publicist, but be sure he or she has experience in book promotion. Book promotion is quite different from other kinds of public relations. Also be sure to talk to him or her about the cost. Some firms may charge as much as $3000 a month for their services. Others may charge much less, and may do just as good of a job as the higher-priced publicists.
No one ever said marketing a book would be easy. This is especially true in a time when anyone with a computer and access to the Internet can upload a Word file to Amazon and call themselves an author. However, unless your name is Stephen King, James Patterson or J.K. Rowling, don’t expect people bust down the doors to buy your book just because it’s listed on Amazon. You really have to get there and do some work.