March, 2021 | From the Writer's Desk

One of the perks of being a novel writer is learning new skills, and one of the new skills I learned was video production. Book videos are a must-have tool for building your brand and marketing your book(s). They’re like a TV commercial or a movie trailer and they’re used on websites, blogs, and social media. There are several different ways to go about producing a book video. The most common are slideshows, author readings, and book trailers

Video Slideshows

Back in the mid 2000s, when I wrote my Luke and Jenny series of historical novels for young readers, Internet videos were a new technology. Video editing software was expensive and difficult to use. So, back then, many authors produced video slideshows, which were easy to create in Powerpoint. My first two book videos were simple PowerPoint presentations that I produced myself for very little money.

Even today, you can still create a nice video slideshow without having to spend a lot of money. Powerpoint has come a long way, and nowadays you can animate slides, record voice overs, and add music tracks to your presentation. Or you can take it to the next level and produce your slideshow in iMovie or one of its Windows counterparts. Whatever approach you take is entirely up to you.

Author Readings

Thanks for smartphones, we all have a camcorder in our pocket. Those authors who wish to make a more personal connection with their readers may opt to read a portion of their book to their readers. Such videos are inexpensive and easy to produce. All you need is a smartphone, a tripod, and some basic video editing software, such as iMovie.

Lighting, however, may be a challenge, so you should definitely take some test shots of your set before you begin shooting. If you have the means, consider hiring someone to shoot the video for you. A professional will know how to light the scene and can determine which camera angles are the most flattering. Either way, be sure to read a sample that’s interesting and action packed, but don’t give too much of your story away.

Book Trailers

Book trailers are like movie trailers. You shoot a few scenes from your book, but like the author reading, you don’t want to give too much of your story away. The idea is to entice a potential reader.

Unlike slideshows and author readings, book trailers are more expensive to create, and in most cases you’ll need to hire a professional to produce the video for you. Be sure to read their contract carefully before you sign. You may also need to hire actors. If so, they will need to sign a release form, granting you their permission to use their image. There are many release form templates available for download on the Internet, and oftentimes they are free.

Whether you are creating your video yourself or hiring a pro, there are a few things you need to be aware of when it comes to producing a video.

Royalty Free Doesn’t Mean Copyright Free

Some people think royalty free means copyright free. However, this isn’t the case at all. Royalty free is a term for a particular type of licensing agreement. Simply put, it means you don’t have to pay the right holder each time their image or music is used. You still have to pay a one time licensing fee up front to use the footage or music. There may also be limits on how the footage or music can be used. For example, it may be limited to editorial or non-commercial use only, so be sure to read the fine print carefully.

Other Sources

Pond5 is my go-to company for video production. You name it, they probably have it. Stock footage, music, photos, and whatever else you may need. Shutterstock and Can Stock Photo are also good sources. All of these companies will charge a fee, so you may want to shop around. Be sure to read the licensing agreement before you buy, and be wary of any website giving you “free” stuff. The quality may not be that great, and you may be buying pirated materials.

And finally

Whether you’re doing a simple slideshow video, or hiring a professional and doing a full board production, it’s important to remember that content is king. You want viewers to take an interest in your books, but you don’t want to give them too much information either.

I’ve posted one of my book trailers below. It’s for my Marina Martindale contemporary romance novel, The Deception. I’ve come a long way since I created my first book video. Instead of a simple Powerpoint slideshow, I’m now producing book trailers.

Gayle Martin

Filmmakers have certain advantages over novel writers. They get to use musical scores to help build the tension. We’ve seen it dozens of times. The unsuspecting protagonist goes into the seemingly deserted mansion, unaware the villain is lurking inside. As he or she gets closer, the music builds to a crescendo. “Dum dum-ta-dum–BOOM.” The bad guy leaps out of nowhere, confronting the protagonist, who either has to fight or run for dear life.

Unfortunately, novel writers don’t have the luxury of having background music. We have to come up with alternative ways to build the tension. This may create the temptation to use exclamation points. After all, putting a plain old period after, he leaped out of the closet at Joe, looks kind of boring on the printed page. Therefore, he leaped out of the closet at Joe!!, would look a whole lot better. Right?

Well, not necessarily.

What an exclamation point actually means

An exclamation point in the narrative means you’re shouting at your readers, which they may find annoying. A better way to build the tension would be to use more effective verbs and modifiers.

For example, instead of saying, he heard the footsteps and waited until the time was right. Then he leaped out of the closet at of Joe, try using, He heard Joe’s footsteps coming closer and held his breath, not wanting to give himself away. The footsteps grew louder. He could make out the dark shadow of a human form as it entered the room but he was unable to move. The footsteps thumped louder as they came closer. Beads of sweat popped out across his forehead. It was time. He leaped out of the closet at Joe.

By using effective verbs and modifiers in your narrative to build the tension exclamation points becomes unnecessary. Bottom line. Never use exclamation points in the narrative.

But what about the dialog?

An exclamation point in the dialog indicates someone shouting. People shout when they are excited, unexpectedly surprised, under stress, or angry. Therefore, exclamation points should be rarely used in dialog, and only when absolutely necessary.

For example, someone might shout, “Look out!” if they see someone else about to step into the street, unaware that a bus is barreling toward them. This sets the stage for a number of outcomes. The first character pulls the second character back onto the sidewalk in the nick of time. The person stepping into the street sees the bus coming and takes evasive action. The second character looks back and replies, “What?” Or the second character ignores the warning and ends up being hit by the bus. Whatever option you take, no further exclamation points are necessary. The crisis has passed. Any further exclamation points would be redundant

I think of exclamation points as hot chili peppers. A little bit goes a long way.