Lessons Learned from Self-Publishing

© Can Stock Photo/ khunaspix

I still have the last remaining copy of my first book; a historic cookbook titled Anna’s Kitchen, which I produced and self-published back in 2005. I learned a lot from the experience, and since that time I’ve done my best to share what I’ve learned with the rest of you.

Looking back, I admit I was such a little smart-alec at the time that I thought I knew everything. Okay, so maybe having been a freelance graphic designer helped. After all, I was able to produce something that looked really cool. However, back then I didn’t know squat about editing, distribution, or marketing. So, here are but some of the lessons I learned.

  1. A spell checker is not a substitute for an editor, or a proofreader.
  2. If you want your book to be distributed, you really need Ingram.
  3. 500 books really does take up a lot of room in your shed.

Ah, I was so naive at the time, but it was a good, yet humbling, learning experience. The following year I wrote Gunfight at the O.K. Corral, the first of my Luke and Jenny series of historical novels for young readers. That same year I signed on with a publisher, Five Star Publications, Inc. (Now Story Monsters, LLC.) Linda Radke, the company president, was an amazing mentor. I learned a lot about the publishing business from her.

After I finished Riding with the James Gang, the final book in the Luke and Jenny trilogy, I was ready for a change. I wanted to write full-fledged novels for adult readers. In 2011, I wrote my first romance novel, The Reunion, under the pen name, Marina Martindale. Linda Radke was also changing her business model to an exclusive children’s books publisher. However, we both agreed that I was ready to go out on my own. So, that same year, I founded my own publishing company, Good Oak Press, LLC.

Writing novels isn’t a hobby. It’s a business. My advice to any novel writer, or prospective novel writer, is to treat it like a business. Kudos to you if you’re lucky enough to beat the odds and sign on with a traditional publisher. However, as I explained in my earlier post, The Three Options for Publishing Your Book, the odds of a major publishing house signing on a first-time author are extremely slim at best. Most of us will either sign on with a partnership publisher, or start up our own publishing business. This means you need to do your homework and learn as much as you can about the book publishing business.

I’ve learned a lot, and I have no regrets.

Gayle Martin

0

And Now for the End of our Story

Every story ever written has two things in common; a beginning and an ending. It’s at the end of the story where we, as storytellers, deliver the punch lines which will impact our readers.

Regardless of your genre, most readers want, and expect, a happy ending. One which ties up all of the loose ends and leaves them satisfied. More often than not, this is what they get. In my genre, romance, it’s pretty simple. Boy meets girl. They fall in love, but there are conflicts and obstacles to be overcome. Then, once the conflicts are resolved, everyone lives happily ever after. THE END. Then again, some of the most well-loved and compelling romance stories ever written didn’t end with the couple living happily ever after.

Remember Romeo and Juliet? This timeless tale of two star crossed lovers ended with a double suicide, which compelled their two warring families to put an end to their bitter feud.

More recently there was Gone with the Wind. After thinking she was in love with Ashley Wilkes for all those years, Scarlett suddenly realizes she’s been in love with Rhett the entire time. Unfortunately for Scarlett, Rhett’s response is to walk away and slam the door behind him, leaving her to ponder her next move. This ending certainly left us wanting more.

Another famous ending comes from the movie, Casa Blanca, which was actually based on a play called, Everyone Comes to Rick’s. It too is a love story with a twist. Boy meets girl. Girl ditches boy. Boy meets girl a second time, only now she’s brought her husband along. So, along with some unforgettable dialog, (“Of all the gin joints in all the places in the world, she had to walk into mine.”), we all root for Rick to get Ilsa back. Instead he puts her and her husband on the plane and sends them away for good. The final scene ends with the plane taking off while Rick walks away with Louis Renualt saying, “You know, Louie, this could be the start of a beautiful friendship.”

Good stories aren’t always about happy endings. Sometimes they’re about doing the right thing, even when doing the right thing isn’t so easy to do. The same can also be said of real life.

Gayle Martin

0