So you’re a new author and you’ve just completed your first manuscript. Congratulations. This is a big accomplishment. However, it’s only the first step for getting your work out there, and one of your next tasks, if you haven’t done so already, is to decide how you would like to have your book published. You have three options; traditional publishing, partnership publishing, or self publishing. Each has their advantages and disadvantages.
Let’s begin with the option most people are familiar with, traditional publishing. Some of the most well known traditional publishers in the United States include Simon & Schuster, HarperCollins and Penguin Random House. No doubt you’ve heard of them as they’re part of a group known as The Big Five. This is certainly the big leagues, so you may be thinking, “Yeah, I’d love to have them publish my book. I’ll send them a copy of my manuscript and wait for them to call me.”
If only it were that simple. In reality, getting onboard with one of the Big Five publishers is about as easy as going to Hollywood, walking into a major motion picture studio and telling them that because you were the star of your high school play, you’re now ready to become a movie star, and would they please sign you up. Signing on with a major publisher, especially when you’ve never been published before, is a long, complicated and daunting process filled with rejection. Even if you have a good literary agent and a well written manuscript, there is no guarantee they will accept your work, and even if they do, they will drop you if your book sales don’t meet their expectations.
This can be a viable alternative as partnership publishers provide many of the same services as a traditional publisher. They produce, format and distribute your book, and they pay you a royalty. However, unlike a traditional publisher, they don’t buy the rights to your book. You keep the rights, and you pay them for their services.
There is, however, a huge difference between partnership publishing and vanity publishing. A vanity publisher will produce your book, usually for a hefty fee. However, they don’t distribute your book, and your printed books are often poor quality. A partnership publishing company on the other hand will distribute your book, typically through Ingram. It is up to you, however, to do the research and find out if the company is indeed a legitimate partnership publishing company. Most importantly, before signing any contract, ask if they distribute through Ingram. If the answer is no, walk away.
For the record, I started out with a very reputable partnership publishing company, and my books did quite well. I did have to pay them for their services, and they took care of the cover design, the printing, and the distribution. Like a traditional publisher, they paid also royalties, but unlike a traditional publisher, I retained the rights to my book, and I could leave them at any time.
Self publishing has lost much of the stigma it once had, and, on rare occasions, a traditional publisher will pick up a self published author.
The big advantage to self publishing is that the author has complete control over all aspects of the publishing process. This includes editing, proofing, typesetting and ebook formatting, printing and distribution. In other words, it’s a lot of work. However, Amazon has made this process somewhat easier with their self publishing tools; CreateSpace and Kindle Direct Publishing. Even so, editing and proofing are still the author’s responsibility.
I was lucky. I was a graphic designer for many years before I became an author. In 2011 my partnership publisher decided she wanted to change her business model and specialize in children’s books, while I had switched genres and had started writing contemporary romance. She was, however, a mentor as well as a publisher, and I learned a lot about the publishing business from her. So I started up my own publishing company. For me, this was the perfect choice. With my graphic design background, I’m able to format and design my own books. My company is an LLC, registered in the state of Arizona, so I was able to distribute through Ingram. However, after I started up my own company, Ingram created a division called Ingram Spark, which caters to self publishing authors. That said, I still recommend setting up an LLC if you’re serious about self publishing. Not only will you come across as more professional, an LLC can help protect your personal assets if you should ever experience an unexpected legal challenge.
Marketing Your book
Please note that regardless of which option you choose, it is up to you, the author, to promote your book. While book distribution is the publisher’s responsibility, selling the book is not. That is on you, even if you’re a traditionally published author. Like publishing a book, marketing a book can be daunting, but there are resources out there to help you. Again, it’s up to you to find those resources and use them.
Good luck with your book. If you would like to see my company website please click on the link below. I’m including it as an illustration of what you can accomplish if you’re willing to invest the time and effort. Please note, however, that I am unable provide publishing services for other authors.