The Three Options for Publishing Your Book

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So you’re a new author and you’ve just completed your first manuscript. Congratulations. This is a big accomplishment. However, it’s only the first step for getting your work out there, and one of your next tasks, if you haven’t done so already, is to decide how you would like to have your book published. You have three options; traditional publishing, partnership publishing, or self publishing. Each has their advantages and disadvantages.

traditional publishing

Let’s begin with the option most people are familiar with, traditional publishing. Some of the most well known traditional publishers in the United States include Simon & Schuster, HarperCollins and Penguin Random House. No doubt you’ve heard of them as they’re part of a group known as The Big Five. This is certainly the big leagues, so you may be thinking, “Yeah, I’d love to have them publish my book. I’ll send them a copy of my manuscript and wait for them to call me.”

If only it were that simple. In reality, getting onboard with one of the Big Five publishers is about as easy as going to Hollywood, walking into a major motion picture studio and telling them that because you were the star of your high school play, you’re now ready to become a movie star, and would they please sign you up. Signing on with a major publisher, especially when you’ve never been published before, is a long, complicated and daunting process filled with rejection. Even if you have a good literary agent and a well written manuscript, there is no guarantee they will accept your work, and even if they do, they will drop you if your book sales don’t meet their expectations.

Partnership Publishing

This can be a viable alternative as partnership publishers provide many of the same services as a traditional publisher. They produce, format and distribute your book, and they pay you a royalty. However, unlike a traditional publisher, they don’t buy the rights to your book. You keep the rights, and you pay them for their services.

There is, however, a huge difference between partnership publishing and vanity publishing. A vanity publisher will produce your book, usually for a hefty fee. However, they don’t distribute your book, and your printed books are often poor quality. A partnership publishing company on the other hand will distribute your book, typically through Ingram. It is up to you, however, to do the research and find out if the company is indeed a legitimate partnership publishing company. Most importantly, before signing any contract, ask if they distribute through Ingram. If the answer is no, walk away.

For the record, I started out with a very reputable partnership publishing company, and my books did quite well. I did have to pay them for their services, and they took care of the cover design, the printing, and the distribution. Like a traditional publisher, they paid also royalties, but unlike a traditional publisher, I retained the rights to my book, and I could leave them at any time.

Self publishing

Self publishing has lost much of the stigma it once had, and, on rare occasions, a traditional publisher will pick up a self published author.

The big advantage to self publishing is that the author has complete control over all aspects of the publishing process. This includes editing, proofing, typesetting and ebook formatting, printing and distribution. In other words, it’s a lot of work. However, Amazon has made this process somewhat easier with their self publishing tools; CreateSpace and Kindle Direct Publishing. Even so, editing and proofing are still the author’s responsibility.

I was lucky. I was a graphic designer for many years before I became an author. In 2011 my partnership publisher decided she wanted to change her business model and specialize in children’s books, while I had switched genres and had started writing contemporary romance. She was, however, a mentor as well as a publisher, and I learned a lot about the publishing business from her. So I started up my own publishing company. For me, this was the perfect choice. With my graphic design background, I’m able to format and design my own books. My company is an LLC, registered in the state of Arizona, so I was able to distribute through Ingram. However, after I started up my own company, Ingram created a division called Ingram Spark, which caters to self publishing authors. That said, I still recommend setting up an LLC if you’re serious about self publishing. Not only will you come across as more professional, an LLC can help protect your personal assets if you should ever experience an unexpected legal challenge.

Marketing Your book

Please note that regardless of which option you choose, it is up to you, the author, to promote your book. While book distribution is the publisher’s responsibility, selling the book is not. That is on you, even if you’re a traditionally published author. Like publishing a book, marketing a book can be daunting, but there are resources out there to help you. Again, it’s up to you to find those resources and use them.

Good luck with your book. If you would like to see my company website please click on the link below. I’m including it as an illustration of what you can accomplish if you’re willing to invest the time and effort. Please note, however, that I do not provide publishing services for other authors.

GM

Good Oak Press, LLC

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How to Write an Honest Review for a Book You Don’t Like

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Whether we write fiction or nonfiction, all authors want their books to be read, and reviews are an essential marketing tool. This is why authors ask other authors for reviews.

A good review is like gold. The author may include it on his or her website and media kit, or even as a back cover blurb. This can benefit the reviewing author as well, as his or her name, and book title, may get a free mention. Most of the time, it’s a win/win for both. Most of the time. However, there are times when it can be problematic.

Authors often post review requests on online forums, and back when I was a newbie author, such a request caught my eye. It was for a nonfiction book about UFOs and aliens, and he wanted someone to write a review on Amazon. While not my writing genre, I grew watching Star Trek, and I’ve always been interested in UFOs. So I contacted the author, and he mailed me a copy of his book..

It wasn’t what I expected

I eagerly opened the envelope as soon as it arrived. However, once I started reading the book, I realized it wasn’t at all what I expected. While I make no claims of being an astronomer, I’m well aware of the fact that we live in a vast universe. New solar systems are being discovered. And while I’m hardly a mathematician either, I do know that we live in a galaxy with trillions of stars and perhaps billions of planets. Therefore, it seems logical to me that a certain percentage of those planets would have life. Maybe not life as we know it, but if I were a betting person, I would say yes. There is life on other planets. This author, however, didn’t think so.

The author turned out to be a born again Christian who didn’t think there is life on other planets. And, what we may see as UFOs, and aliens, such as the grays, are demons.

Okay, we won’t be having a religious debate here. I’ll simply say that while I believe in God, I also believe in science. (Many people believe in both.) However, until life on other worlds can be definitively proven, (if ever), people will have their own opinions and beliefs on the matter. I happen to believe that extraterrestrials, if they do exist, are not demons. A demon is a spiritual entity. An extraterrestrial is a living being with a physical body, even if that body is only a single, microscopic cell.

The conundrum

In the meantime, the author is waiting for a review, and I don’t like his book. So do I decline? Do I write a bad review? Or do I try to come up with a different approach?

Declining to review a book is awkward. It’s even more awkward when the author and I are on the same forum. Writing a bad review can have unintended consequences as well. I don’t want to make enemies or risk getting retaliatory negative reviews. Nor do I want to earn a reputation as someone who only writes bad reviews.

My solution

To the author’s credit, the book was well written and professionally edited. And while I certainly didn’t subscribe to his point of view, his argument went well beyond simply quoting Biblical scripture. In other words, he didn’t come across as some hyped-up preacher screaming hellfire and damnation in a Sunday morning sermon. He had his own hypothesis, and his theory, while rooted in his faith, was well thought out. I just didn’t happen to agree with it. So, I tried to come up with a way to write an honest review. Then, it hit me. Why not address the review to the people he wrote the book for? Christians. After all, Christian books are a recognized genre.

I gave the book a four star review, and mentioned some of the things I’ve mentioned in this article. The book discussed the UFO phenomenon from a Christian perspective, it was well written and edited, and Christian readers might find it an interesting read. I didn’t go into my own opinion or debate the author on the subject matter. Again, the subject matter has yet to be proven. All we have at the present time is speculation, conjecture, and opinions. And opinions are like a certain body cavity. Everyone has one.

In conclusion

Book reviews should be honest and fair, and if you decide that you don’t want to review a book you can certainly decline. Had his book (or any other book for that matter), been poorly written, I would have declined it for that reason and told the author it needed more editing. However, that option didn’t apply in this case. So before writing a bad review, consider doing what I did. If possible, try writing a review for the author’s intended audience, and tell that audience why they might find the book interesting.

After I posted my review on Amazon I got a nice thank you note from the author. And while I certainly won’t be reviewing any more of his books, it was nice for both of us to walk away happy.

Gayle Martin

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