As writers we’ve all been told that social media is an essential marketing tool, and it truly is. I’ve made fans and sold books on social media. However, social media can be a double-edged sword. It must be treated with respect. Let me give you an example of something that happened to me a few years ago.
After commenting on a friend’s Facebook post, I started engaging with another of her friends on the same thread. We were talking about jazz music, something we both enjoyed. During our online conversation she mentioned that she was a book editor. At the time I was publishing books for other authors, so I told her I was a publisher. I then asked her to please send me a friendship request so I could include her on my referral list. She was more than happy to oblige.
She posted frequently Facebook. However, I found her content troubling. She often ranted about her hatred of children, her dislike of men, and her belief that interpersonal relationships were a complete waste of time. She also posted about her hatred of churches and of people of faith. Anyone who disagreed was told to “go f— themselves.” No matter how respectful they were, they got the same hateful, vulgar, response.
I soon realized that I could NEVER refer this woman to any of my authors. If she was that mean spirited and disrespectful on Facebook, I could only imagine how badly she would have treated them. So, instead of sending her referrals, I blocked her.
Use caution when posting on social media. It really can come back and bite you. In this instance, it cost someone potential business.