From time to time I get into some rather interesting conversations with authors lamenting the fact that their book isn’t selling they way they expected. So, I ask them what they’ve done to market their book. Oftentimes they haven’t done anything. Many authors, especially newbies, honestly think all they have to do was list their book on Amazon, and people would come along and buy it.
“Build it and they will come,” may have worked in the movie Field of Dreams. However, that mindset doesn’t apply when selling books. Nor is your publisher responsible for selling your book for you. They distribute it, not market it. So, unless you, the author, go out and do some marketing, your book won’t sell. Fortunately, there are many things that you can and should be doing to help promote your book.
How authors can promote their books
- Have a website or a blog, or both, about your book.
- Promote your book on social media, such as Twitter and Facebook.
- List your book on other websites such as Goodreads.
- Book signings.
- Contests and giveaways.
- Book Trailers.
If you only do one item on this list, make it a website. If you’re on a tight budget, you can do a simple, do it yourself blog on platforms such as Blogger, virtually for free. And if you have the means, you can hire a webmaster and have a state of the art website will all the bells and whistles. Either way, however, it’s up to you to promote your blog or website.
Social media is an absolute must as well. It costs nothing to open account on most social media platforms. Keep in mind, however, that it takes time to build a following on social media, so don’t expect instant results. I’ve also found contests and giveaways to be a nice marketing tool. You can do giveaways on Amazon, through social media, or in newsletters.
If your budget allows it you can hire a publicist. If you do, be sure that he or she has experience in book promotion, as book promotion is different from other kinds of public relations. Also be sure to talk to him or her about the cost. Some firms may charge as much as $3000 a month for their services. Others may charge much less, and may do just as good of a job as the higher-priced publicists.
No one ever said marketing a book would be easy, especially in a time when anyone with a computer and access to the Internet can upload a Word file onto Amazon Kindle and call themselves an author. However, unless your name is Stephen King, James Patterson or J.K. Rowling, don’t expect people bust down the doors to buy your book just because you’ve listed it on Amazon. You really do have to get there and do some work.