June, 2018 | From the Writer's Desk

When to Use a Pen Name

People ask me if I write under my real name, or a pen name. I actually write under both. There are many reasons why authors choose to write under pen names.

The author wishes to keep his or her privacy.
The author writes controversial or sensitive subject matter, such as erotica.
There is, by coincidence, another author with the same name, or a similar name.
The author has a name that is confusing, hard to pronounce, or with an unusual spelling.
The author writes in more than one genre, and wishes to build a separate brand for each.

The latter two reasons apply to me.

When I wrote my first book, Anna’s Kitchen, I thought my legal name, Gayle Martin, was perhaps too common. So, I included my maiden name, Homes. However, there was a problem. Before I was married to a Mr. Martin, I spent my life having both a first and a last name with unusual spellings. Gayle Homes. I was constantly having to spell my name for people, and they were still getting my name wrong. They all thought I was, “Gail Holmes,” and no, it didn’t exactly do wonders for my self-esteem.

Once Anna’s Kitchen was published, I realized that the troubles of the past had come back to haunt me. The name, Gayle Homes, with or without, Martin, simply left too big of a margin for error for a keyword search. Had I not picked up the name, Martin, along my life’s journey, I would have used a pen name from the get-go. That said, we learn from our mistakes. So when I started publishing my Luke and Jenny series of historical novels for young readers, I dropped the name Homes and published as Gayle Martin. It worked, and I successfully built my brand as a children’s book author. Then came the next problem.

Why I switched to a pen name

As much as I loved my Luke and Jenny books, I wanted to branch out into the romance genre. Most readers in this genre expect some steamy love scenes. However, this would present a real problem if young Luke and Jenny fans, or their parents, bought my newer books, thinking they too were written for younger readers. So, I created a pen name, Marina Martindale, which is simply a play on my middle name, Marie, and my last name, Martin.

Ultimately, it’s up to each author to decide whether or not to write under a pen name. If you opt to do so, I highly recommend creating one that’s easy to spell, easy to pronounce, and memorable.

Gayle Martin
or is it
Marina Martindale?

How to Write a Good Description of Your Novel

From time to time I get emails from other authors announcing their latest book, including one from someone who’s been writing novels longer than I have. It had the usual announcement, along with the book cover and a description. The description, however, was problematic. It was at least five hundred words and it described the entire plot. Once I finished reading it I had no incentive to buy the book. I knew the story from start to finish.

One of my mentors taught me to write descriptions of ten to one hundred words, and nothing longer. Over time I’ve discovered that a fifty to one hundred word description works nicely. I also write teasers, not plot summaries. The whole idea of a book description is to give a potential reader a general idea of what the story is about. It should also entice them to read more. In other words, it’s ad copy.

I’ve pasted the descriptions for my Marina Martindale novels, The Journey, and The Stalker, as examples of effective teaser descriptions.

The Journey

Cassie Palmer’s world is shattered when a car crash leaves her hospitalized and fighting for her life. Her husband, Jeremy, begins his own frightening journey when he meets Denise, one of Cassie’s nurses. Denise seems familiar, but while he may no longer remember her, she has neither forgiven nor forgotten how he jilted her, years before. Denise seeks revenge and Jeremy soon vanishes under mysterious circumstances, leaving his grieving wife behind. As Cassie struggles to recover her life will take another strange turn, when an unexpected visitor reveals that things are not as they appear.

The Stalker

Rachel Bennett may have attended her ten-year high school reunion on a whim, but fate intervened once she saw Shane MacLeod. No longer the shy, gawky teenager she remembered, Shane has matured into a handsome and successful man, but her perfect evening ends when another man from her past suddenly reappears. Craig Walker had been her mentor until he became jealous of her talent and success. Now he intends to either have her, or destroy her at all costs. As Rachel’s family pressures her to take Craig to court, she can no longer ignore her nagging feeling that a tragedy is about to strike.

Knowing When to Quit, Part One

I was an art major in college, and one of my painting professors once told our class, “Every painter needs to have someone standing behind him to shoot him when he’s done. Otherwise, he’ll overwork the painting and turn it into mud.”

It’s extremely difficult for us as artists to see our work objectively enough to know when it’s finished. And once we realize we’ve overworked something, it may be too late to salvage it. Fortunately, when it comes to writing, there are warning signs that we can look for. One would be redundancy. I’ll use my Marina Martindale contemporary romance novel, The Deception, to illustrate my point.

I was near the end of the story. I’d resolved the main conflict. I was tying up remaining the loose ends, and then I discovered that I’d left a huge opening for the antagonist to go after the protagonist a second time. This left me with two options. One was to write a sequel. Tempting thought, as I loved my cast of characters. However, in this instance, the conflict would have been virtually the same as before, making sequel redundant. In other words, it would have been a boring, “been there, done that,” story. So, rather than waste my time, and my reader’s time, with a bad sequel, I wrote a definitive ending. I killed off the antagonist, ending the feud once and for all.

Does your story feel like it’s getting stale? If so, go back and look at your conflict. If it keeps repeating itself, or if the results of your character’s choices are always the same, it may be that your story has become too redundant.

Gayle Martin

Just Add Two Tablespoons of Fate

My very first book was a historic cookbook called Anna’s Kitchen. I produced it entirely on my own. I did my own writing and editing. I did my own proofreading. I did my own typesetting and cover design. (Okay, I had an advantage there. I was a professional graphic designer before I became an author.) I’ll admit that in hindsight, it was an incredible learning experience as I soon realized just how much hard work goes into producing a book. I also learned why teamwork is so necessary.

Lessons learned the hard way

Being a newbie, I used my spell checker as my editor and proofreader. At the time I honestly believed it was all I needed. Later on, realized I had made big mistake. It’s how I learned, the hard way, why every author must have an editor.

Before my book went to print I went over my manuscript many times. Everything looked fine, at least to me. However, once the book was printed, I found all kinds of errors. Murphy’s Law really is a thing. All those errors were well hidden, until the book was printed. Then they jumped off the page as it to shout, “Ha ha! You missed us! You missed us!”

As fate would have it

One of my friends came across something in a gravy recipe he found particularly amusing. It said, Add two tablespoons of fate. He laughed and laughed. Then he asked me if it meant that we were supposed to pray over the gravy as it was being prepared. Now mind you, it’s not a bad idea. I pray over the little everyday things much more than the big things. In this case, however, it was a typo the spell checker had missed. The word, fate, was spelled correctly, but what it should have read was, add two tablespoons of fat.

This is why every author needs an editor and a proofreader. We simply cannot be objective when it comes to critiquing our own work. Perhaps someday someone will invent an AI book editor, but even then, a machine cannot make a judgement call like a real person can.

Suffice to say that you need a couple tablespoons of fat if you’re making gravy. However, when it comes to writing and publishing a book, you may need to add two tablespoons of fate, along with a good editor and proofreader. Just saying.

Gayle Martin

So Who Markets Your Book?

From time to time I get into interesting discussions with other authors lamenting about how their book isn’t selling they way they expected. The first thing I ask is what have they done to market their book. Most of the time they haven’t done anything. Many authors, especially newbies, honestly think all they have to do is list their book on Amazon, and people will buy it. Or they think someone else, such as a third party publisher, or distributor, will market their book.

“Build it and they will come,” may have worked in Field of Dreams. Unfortunately, it doesn’t apply to selling books. Nor is your publisher responsible for marketing your book. They distribute your book to booksellers, but they’re not in the marketing business. You, the author, are the one responsible for marketing your book, and not taking the initiative means your book won’t sell. Fortunately, there are many things that you can, and should, be doing to help promote your book.

How authors can promote their books

Have a website or blog, or both, about your book.
Promote your book on social media.
List your book on other websites.
Have book signings.
Send out a newsletter.
Have contests and giveaways.
Create a book trailer.
Advertise your book

If you can only do one item on this list, make it a having website. If you’re on a tight budget, you can create blog on Blogger for free. Blogger has an array of nice-looking templates and it’s very easy to use. Godaddy, Wix and WordPress, offer templates so you can build your own website. If you have the means, you can hire a webmaster and have them create a state of the art website will all the bells and whistles. Whichever way you go, it’s up to you to promote your blog or website. This is where social media comes in.

Of you’re an author, social media is an absolute must. It costs nothing to open account on most social media platforms, such as Facebook, Instagram and Twitter. Keep in mind, however, that it takes time to build a following on social media, so don’t expect instant results. I’ve also found contests and giveaways to be a nice marketing tool. You can do giveaways through social media, or with newsletters.

If your budget allows it you can hire a publicist, but be sure he or she has experience in book promotion. Book promotion is quite different from other kinds of public relations. Also be sure to talk to him or her about the cost. Some firms may charge as much as $3000 a month for their services. Others may charge much less, and may do just as good of a job as the higher-priced publicists.

No one ever said marketing a book would be easy. This is especially true in a time when anyone with a computer and access to the Internet can upload a Word file to Amazon and call themselves an author. However, unless your name is Stephen King, James Patterson or J.K. Rowling, don’t expect people bust down the doors to buy your book just because it’s listed on Amazon. You really have to get there and do some work.

Gayle Martin