Cheaper Isn’t Necessarily Better

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It’s a dilemma all of us face, particularly authors and writers with limited budgets–how to get the best deal for the best price.

As a small business person, I use email marketing for my advertising. It’s a great tool, and it’s gotten me customers. However, not all email marketing platforms are the same. I had one I really liked. Classy, easy to use mobile friendly templates with social sharing, followed by nice, detailed campaign reports, and good telephone tech support. But my subscriber list was fairly small, and they were expensive. So, I tried another company.

The first thing I noticed was they had no templates. Themes yes, but they were just empty boxes. If I wanted something that looked classy, like I had before, I’d have to build it myself. Like I had the time. Then, once I was finally done, I discovered that only three of the names on my subscriber list had imported over. YIKES!

So, I had an ugly newsletter, that I could only send to three of my subscribers. Mind you, they’re three nice people, but where were the all the others?

I’m not sure, but I think, somewhere, my mother may have once said something to the effect of, “You get what you pay for.”

While we certainly want to get the best bang for the buck, the lowest bidder isn’t necessarily the best one to go with. So I’m back with my old email marketing company. And if you want to sign up for my newsletter, there’s a link on the side bar. Just saying.

GM