Cheaper Isn’t Necessarily Better

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It’s a dilemma all of us face, particularly authors and writers with limited budgets–how to get the best deal for the best price.

As a small business person, I use email marketing for my advertising. It’s a great tool, and it’s gotten me customers. However, not all email marketing platforms are the same. I had one I really liked. Classy, easy to use mobile friendly templates with social sharing, followed by nice, detailed campaign reports, and good telephone tech support. But my subscriber list was fairly small, and they were expensive. So, I tried another company.

The first thing I noticed was they had no templates. Themes yes, but they were just empty boxes. If I wanted something that looked classy, like I had before, I’d have to build it myself. Like I had the time. Then, once I was finally done, I discovered that only three of the names on my subscriber list had imported over. YIKES!

So, I had an ugly newsletter, that I could only send to three of my subscribers. Mind you, they’re three nice people, but where were the all the others?

I’m not sure, but I think, somewhere, my mother may have once said something to the effect of, “You get what you pay for.”

While we certainly want to get the best bang for the buck, the lowest bidder isn’t necessarily the best one to go with. So I’m back with my old email marketing company. And if you want to sign up for my newsletter, there’s a link on the side bar. Just saying.


The Difference Between Sensual Romance and Erotica

lips3Sensual romance and erotica are similar, and many people, including some authors, think they are one in the same, but they’re actually quite different. Sort of like the old cliche about apples and oranges.

I write sensual romance, and sensual romance does include a few steamy love scenes. Those love scenes, however, are included to enhance the overall plot as the characters consummate their relationship. Euphemisms, such as, “manhood,” or “sweet spot,” are used instead of describing actual body parts, and the scene typically includes descriptions of the characters’ feelings and emotions during the experience. In other words, the story is about the characters’ relationship to one anotherwith any and all “bedroom scenes” being but one component of the overall story.

Erotica is different. In erotica, the sex is the story. It’s all about the characters having sex, and a lot of it. The descriptions are more graphic, the language less polite, the characters’ relationship to one another is of less importance, and their emotions may or may not matter.

Both sensual and erotica are considered romance sub-genres, however there is little, if any, romance in erotica. It’s really the literary equivalent of hard porn. Or, to put it a different way, sensual romance would be like an “R” rated movie, where erotica would be rated triple X. And while there are, no doubt, readers who enjoy both, they are two entirely different writing styles, written for two different audiences.


Welcome to From the Writer’s Desk

Welcome to the new home for From the Writer’s Desk.

I’m an independent author and publisher who’s been there and done that, and I created this blog to pass on the lessons I’ve learned about this crazy book business to other writers and authors. So please, pull up a chair, and make yourselves comfortable at the new home for From the Writer’s Desk. 

Gayle Martin

How to do a Book Trailer Video for a Nonfiction Book

Book trailers are a great promotional tool for nonfiction books as well as novels. Their purpose is to tell viewers, in a visually interesting way, what the book is about, but without giving too much away.

Rosie’s Riveting Recipes is a cookbook, and, as with any cookbook, it’s mostly about the recipes. However, in this instance, all of the recipes are historic. So rather than do a cooking demo video, we opted to have a book trailer emphasizing the nostalgic theme which makes this book more unique. To that end we started with a little footage from an old U.S. government film about food rationing, (all public domain). We then added our own footage, which goes from nostalgia to the present time. The end result is a book trailer that looks and feels more like an old time newsreel than a pitch for a cookbook.

The book trailer was written and produced by Rob Resetar, who also wrote and produced the book trailers for my Marina Martindale romance novels. If you happen to live near or in Tucson, Arizona, I would highly recommend his services. If not, then talk to other authors in your area and find out who does book trailers. Again, you want a book trailer that’s visually interesting and engages the viewer.