As writers we’ve all been told that social media is an essential marketing tool, and it truly is. I’ve made fans and sold books on social media. It can also be a double-edged sword, so it must be treated with respect at all times. Let me give you an example.
Awhile back I was posting on a friend’s Facebook thread, and I started engaging with another of her friends on the same thread. As I recall, we were talking about jazz music, something we both enjoyed. During our online conversation she mentioned that she was an editor. I told her I was a book publisher and to please send me a friend request so I could include her on my referral list.
As it turned out, she posted frequently Facebook. Her content included extreme left wing political posts, along with rants about her hatred of children, her dislike of men, her belief that interpersonal relationships were a complete waste of time, her hatred of churches and of people of faith, and so forth. She also had no tolerance whatsoever for anyone with an opposing point of view, and she wasn’t beyond telling anyone to “go f— themselves,” for simply disagreeing with her.
After reading a just handful of her posts I realized there was no way I could EVER refer this woman to any of my authors, and I have since blocked her on Facebook. My issue wasn’t that I disagreed with her opinion. Let’s face it; the world would be a pretty boring place if we all thought alike. My issue was her open contempt and hatred of others. If she could tell people she disagreed with to go “f— themselves” on a public forum, I could only imagine how badly she would have treated one of my authors.
Be careful with what you post on social media. It really can come back and bite you.